For those that choose not to listen to the uttercast, I’d like to provide a little more color commentary around the title of this post. Yesterday, I was fortunate enough to do a podcast with Dennis and Aronado of Lucky Startups. During the show, Dennis and Aronado were looking at the Powered.com site (the company I work for) and saw that the messaging on our site talked about “Social Commerce.”
The short version behind the term is that as Powered was evolving from an eLearning company to a social marketing company, they were looking for a term that captured the essense of “social” but also differentiated them from being a “tools” play. “Social commerce” seemed to make sense but obviously wasn’t exactly the right term. As a result, our current site still reflects the old messaging but we are in the process of updating the site so that it reads “social marketing” vs. “social commerce.”
Following the podcast I did with the Lucky Startup boys, their mention of “social commerce,” spurred my good friend, Adam Cohen, to throw out the question, What’s the first thing that pops into your mind when you hear the term “social commerce? A few people chimed in and their answers were pretty harsh (Ed Illig and David Schuette’s in particular). At first, I was a little put off by the responses but then immediately realized, I would have had the exact same reaction if I were in their shoes. So rather than stew, I decided to take a humerous approach and record my thoughts this AM on my walk down to Starbucks.
That brings us to the title of this post which is a humerous play on comedian, Dave Chappelle’s “I’m Rick James, b#tch.” During his show, Chappelle loved to play the aging, disrespected Rick James who needed to let everyone know that he was “Rick James, b#tch” and how dare anyone disrespect him. I thought it was apropos given the fact that I didn’t want to come across as defensive as I was explaining that Powered doesn’t do “social commerce” but in fact builds successful social marketing programs for well-known companies like Sony, HP, iVillage and Motorola, to leverage that same approach.
To that end, next week there will be no more mention of “social commerce” on Powered.com – I promise! Thanks for the inspiration Mr. Cohen!