I did my first Utterli in a week or so this morning. My topic was “Why CMOs Don’t Engage in Social Media.”
http://www.utterli.com/fp/embed_aud.swf?1224515848
The actual podcast version was pretty short but I just expanded my point in text format (cross-posted on Utterli). Here are the three main reasons:
- With a team reporting into you, you spend A LOT of time making sure everyone is coordinated and getting the support they need. Fortunately, my new team rocks!
- Lots more meetings. There’s CEO Staff, marketing staff, one on ones, weekly status meetings, etc.
- Overseeing a function within an organization requires a lot of planning, strategy, measurement and execution. I’ve spent many hours this week just reviewing PPTs.
With that said, there is NO excuse for CMOs not to participate in social media. In fact, it’s more important now than ever. At the end of the day, it’s about discipline and MAKING the time.
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