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Aaron Strout

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Why CMOs Don’t Engage in Social Media

November 6, 2008 By Aaron Strout 4 Comments

I did my first Utterli in a week or so this morning. My topic was “Why CMOs Don’t Engage in Social Media.”

http://www.utterli.com/fp/embed_aud.swf?1224515848
The actual podcast version was pretty short but I just expanded my point in text format (cross-posted on Utterli). Here are the three main reasons:

  1. With a team reporting into you, you spend A LOT of time making sure everyone is coordinated and getting the support they need. Fortunately, my new team rocks!
  2. Lots more meetings. There’s CEO Staff, marketing staff, one on ones, weekly status meetings, etc.
  3. Overseeing a function within an organization requires a lot of planning, strategy, measurement and execution. I’ve spent many hours this week just reviewing PPTs.

With that said, there is NO excuse for CMOs not to participate in social media. In fact, it’s more important now than ever. At the end of the day, it’s about discipline and MAKING the time.

Filed Under: Blog

Comments

  1. Tyson Goodridge says

    November 6, 2008 at 11:40 am

    New blog right? Haven’t caught up in a while, but love this topic. You need to walk the talk. Saw a blog post today from someone (who shall remain nameless)touting the benefits of twitter and their experience online. A quick check of their twitter handle? 7 followers, and 23 updates…

    Reply
  2. Dewey crush says

    November 6, 2008 at 8:56 pm

    Aaroncongratulations on the new role. Are you moving to TX?I’m adding you to my blogroll here http://www.marketexture.netlet‘s stay in touch!!

    Reply
  3. Francois Gossieaux says

    November 12, 2008 at 10:08 am

    Aaron – congrats on the new position. I do have to disagree with you on CMO using social media…there are plenty of execs who I know that are fairly far along 🙂

    Reply
  4. Aaron_Strout says

    November 12, 2008 at 11:02 am

    Guys, thanks for the feedback/well wishes on this post.-Ty, totally hear you on the “self-professed” marketing/social media experts.-Dewey, will add you to my Google Reader/blogroll as well-Francois, thanks. We should definitely catch up soon. Regarding your comment, I actually agree with you. My point was more, “I can see why most CMO’s don’t do this since it takes a) a shift in mindset and b) time and energy. With that said, my guess is that only 5-10% of all CMO’s engage in SM.

    Reply

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