As the CMO of Austin-based social media agency, Powered Inc, Aaron focuses not only on day to day marketing activities but also provides a social voice for the company. In this role, Aaron continues with his speaking, blogging, podcasting and social networking activities with an eye toward creating awareness and lead generation for the company.Prior to joining Powered, Aaron was the Vice President of Social Media at Mzinga, a Boston-based provider of online communities for businesses. In his role, Aaron focused on tapping into the power of social media for business. In addition to his knowledge of the interactive and new media landscape, Aaron has more than 15 years of online marketing and advertising experience, with a strong background in integrated and online marketing.
Before joining Mzinga, Aaron worked at Fidelity Investments in their retail division, with a focus on online and acquisition marketing. Aaron's work at Fidelity revolved around Web strategy & marketing, as well as the development of interactive and print campaigns, including direct mail, e-mail, banner & print ads, and event marketing.
Aaron is also a founding member and former president of (BIMA) and a member and former board member of the Massachusetts Innovation & Technology Exchange (MITX). Aaron was also recently elected an interim board member for the prestigious Social Media Club. He is part of a team responsible for creating standards around social media and community. You can listen to Aaron's weekly Quick-n-Dirty podcast with co-host, Jennifer Leggio every week on Thursday at 3 PM PT.
Speaking Events:
UPCOMING
- Corporate Social Media Summit: June 15, 2010, New York, NY - Integrate social media into your marketing mix - and fully leverage social's power
- Wine Industry Technology Symposium, July 13-14, Napa, CA - Achieving ROI through SMO and Location Based Marketing
PAST
Boston Social Media Breakfast, May 6, 2010, Boston, MA
Social Media Strategies & Community 2.0 Conference, May 3-5, Boston, MA
SXSW: March 12, Austin, TX
AMA CMO Panel: February 17, Austin, TX
Social Media Club: February 18, Dallas, TX
Driving Sales: October 14, 2009, Las Vegas, NV
Blog World Expo: October 16, 2009, Las Vegas, NV
The Twitter Game - How to "Play" Social Networking and Why it's a Bad Idea
AMA New Jersey - September 17, 2009
Climbing the Social Ladder
140 Character Conference - June 16-17, 2009
New Marketing Summit, Dallas - May 27-28 2009
The Conference Board: Marketing & Technology Summit - May 15, 2009
AV Marketing Roundtable - April 30, 2009
Creative Ideas to Stretch Your Marketing Budget, Austin, TX
Creative Ideas to Stretch Your Marketing Budget, Austin, TX
Gilbane Conference - December 4, 2008
Collaboration and Social Computing for Publishing Professionals
Collaboration and Social Computing for Publishing Professionals
MITX Event - July 15, 2008 (video)
Social Media: Lead Generation: The Business of Using Blogs, Podcasts, Message Boards and Facebook
Enterprise 2.0 Conference - June 11, 2008
Social Network Shootout
IMC USA - May 22, 2008
Social Networking & Web 2.0
ACORD/LOMA - May 14, 2008 (video - click on "Social Media Panel Discussion)
We are Smarter Than Me: How to Unleash the Power of Crowds in Your Business
Community 2.0 Conference – May 13, 2008
Marketing of, to, and through Online Communities
Social Media Breakfast, Boston - May 1, 2008 (video)
Hiring in a 2.0 World
Milken Institute Global Conference, April 29, 2008
Social Networking for Companies: A Hands On Guide (Conducted w/ Mzinga Chairman, Barry Libert)
ForumOne Communications Online Business Community Forum - April 15, 2008
Community Value and Revenue Techniques
United Nations Meets Web 2.0 – March 24, 2008
Social Networks and ICT Entrepreneurs
MarketingProfs B2B Virtual Conference – March, 2007
What data can we now collect on customers, and what does that mean for evolving security and privacy issues?
Web Guild Web 2.0 Conference – January 29, 2008
- Understanding the Social Graph
- The Power of Crowdsourcing
June 21, 2007
Making the Business Case for Social Media – Measuring the ROI of Social Media Programs
NetFinance Forum – May, 2006
E-mail best practices roundtable
Forrester Finance Forum – June, 2005
Designing a Great Web Experience
Aaron’s Areas of Expertise
- Social Media Marketing
- The New Agency: Picking the Right Partner to Support your Social Media Efforts
- Social Media for Business
- Enterprise Twitter Strategies
- Location-based Services for Business
- Building Business Communities
- Blogging/podcasting Best Practices
Photo Credit: Greg Verdino
2 comments:
Aaron, congratulations on the speaking engagement, that's really great.
Thanks John. I was tickled to death to be asked to speak at AMA's Mplanet event. I'm here now and there is a great group of attendees and speakers.
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