Aaron Strout’s Bio

Aaron is the head of location based marketing at WCG, a global agency offering integrated creative, interactive and marketing communications services to clients in healthcare, consumer products and technology. At WCG, Aaron not only focuses on helping customers with mobile marketing and location based marketing but also helps provide social voice for the company. In this role, Aaron continues with his speaking, blogging (syndicated on socialmediainformer.com), podcasting and social networking activities with an eye toward creating awareness and lead generation for WCG. Prior to joining WCG, Aaron spent time as the CMO of social media agency, Powered Inc., VP of social media at Mzinga and director of interactive at Fidelity Investments.

In addition to his knowledge of the interactive and social media landscape, Aaron has more than 17 years of online marketing and advertising experience, with a strong background in integrated and online marketing. Aaron is a founding member and former president of (BIMA) and a member and former board member of the Massachusetts Innovation & Technology Exchange (MITX). Aaron is also on the advisory board of the prestigious Social Media Club.

In addition, Aaron is in the process of co-authoring the book, Location Based Marketing for Dummies(Wiley). The book is due out in July but is available for pre-order on Amazon.

You can reach Aaron at stroutmeister AT gmail DOT com or on Twitter.





  • Wine Industry Technology Symposium, July 13-14, Napa, CAAchieving ROI through SMO and Location Based Marketing
  • Boston Social Media Breakfast, May 6, 2010, Boston, MA
  • Social Media Strategies and Community 2.0 Conference, May 3-5, Boston, MA
  • SXSW: March 12, 2010 Austin, TX

Aaron’s Areas of Expertise

    • Location-based Services/Marketing


  • Social Media Marketing
  • The New Agency: Picking the Right Partner to Support your Social Media Efforts
  • Social Media for Business
  • Enterprise Twitter Strategies
  • Location-based Services for Business
  • Building Business Communities
  • Blogging/podcasting Best Practices



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