The other day, I did a webcast with some big brained folks like Scott Monty (@scottmonty) of Ford, Christopher Barger (@cbarger) of GM and Sylvia Marino (@sylmarino) of Edmunds. The focus was how the auto industry is using “social” to innovative and fight off the general perception that they are stodgy and unresponsive.
You can listen to the webcast here or see the Twitter activity from the event, here.
What thrilled me the most was that the webcast actually trended (code for “it was one of the most talked about things on Twitter for the hour that it was running”). W00t!