In honor of my good friend, Mukund Mohan, whose interview in the Experts in the Industry series is coming up later today, I thought it was about time to do a quick post about BuzzGain, the company he co-founded with PR 2.0 guru, Brian Solis. In full disclosure, I’m on Mukund’s advisory board which means that you now know that I can’t be completely unbiased in this post. But if you know anything about me, you know that if I’m not passionate about something, I don’t write about it.
- Ability to get detailed information on blogs including their reach, search engine rankings, readership trends, post frequency, contact information and related/ relevant blogs
- Provision of contact information on main stream media reporters with their email, beat information related to my campaign and their areas of coverage
- Sentiment analysis and tonality including positive, negative posts, news mentions and comments in a single place