These are tumultuous times for the auto industry – dealers and suppliers are closing up shop, vehicle production is being cut, entire product lines are being eliminated and public scrutiny is at an all time high. With consumer demand rapidly falling, automakers are facing their worst sales figures in decades and rather than throw up their hands in hopelessness,
innovators like Ford and GM are tapping into the power of “social” to deepend conversations with their customers, increase loyalty and improve overall customer retention.
So come join experts Scott Monty of Ford, Sylvia Marino of Edmunds.com and Christopher Barger of GM on Monday, February 9th, as they discuss the impact social marketing has had on their respective companies and share lessons learned that you can apply to your business.
Here’s the bonus. Leave your questions in the comments below. I promise to ask the first five (granted they aren’t obscene) with attribution to you and your organization.
Listen to the webinar here (registration required).
Cross-posted from The Engaged Consumer
Photo courtesy ultimatecarblogs.blogs.com