Peter Kim, Sr. Partner at the Dachis Group, is one of my favorite people in the “social” space right now. Partly because he spends a good chunk of his time in Austin so I’m able to grab him for the occasional coffee or dinner, but mainly because of his no nonsense approach to blogging and business. Interestingly enough, Peter and I actually worked together briefly at Fidelity Investments but really got to know each other over the last year and a half.
Onto the questions from the Experts in the Industry: 45 Interviews in 45 Days series:
In one sentence, please describe what you do and why you’re good at it.
I think about disparate, ambiguous information and analyze to create opportunity – currently in support of building a new software + services company.
How did you get into the world of online community, social media or social marketing?
After working in strategy consulting and digital marketing, I merged my personal inclinations with my professional investigations – first as an industry analyst and now as a business builder.
If you had $10 million to invest in one company and one company only based on their use of “social,” which company would it be and why?
My own, of course. We operate by the principles and structure we advise companies to adopt. Other than mine? Cisco. They’re not using social technologies just for point solutions like marketing campaigns. Social is in their culture and approach to business.
Which business leader, politician or public figure do you most respect?
Tough question. I don’t idolize anyone and skipped this question on all of my college application essays. All of us are human with strengths and weaknesses, capable of influencing one another equally.
Would you join a toothpaste community? Why?
Maybe. But I’ve never been invited to join one! [NOTE FROM AARON HERE – MY FRIEND SARA DORNSIFE JUST ALERTED ME TO THE PRESENCE OF SOMEONE THAT ACTUALLY PLAYS IN THIS SPACE – http://toothhugger.com]
Freeform – here’s where you can riff on anyone or anything – good or bad. Or just share a pearl of wisdom.
I believe that we haven’t yet seen the potential of what social technologies can do for the enterprise. I’m building a company to address this opportunity that happens to be in Austin, so I look forward to connecting with anyone heading down for SXSW who wants to discuss further.