As the CMO of Powered, I try and share whatever and whenever I can. Maybe to a level that makes my boss, our CEO, a little uncomfortable. But it’s my style and at the end of the day, it’s what we ask our customers to do.
To that end, we were asked a question in an RFI today that I helped our sales guys answer. The question was, “How do you employ social media to market your own company’s services?” Here’s how I answered:
At Powered, we look at “social” as being more of a philosophy than a set of tools or tactics. As a result, all of our activities in the marketing world are predicated on the theory of “give before you get.” What this means is that when we send out e-mail campaigns, create newsletters, blog or deliver webcasts, we ask ourselves the question, “what do our customers and prospective customers care about? Or How can we make them smarter?”
With this as our premise, we do use tools like our corporate blog, my personal work blog a Twitter account as well as several of our bus/dev and exec teams personal twitter accounts — mine being one of them. Because we are so bullish on creating content, we also help marketers better understand the rapidly emerging discipline of social marketing and what it means to their company’s marketing mix though monthly webcasts with thought leaders like Forrester’s Jeremiah Owyang and MarketingProf’s chief content officer, Anne Handley OR the social media leads at Ford, GM and Edmunds.com. We also are regular contributors to publications like MediaPost and DMNews, again talking about things that marketers might care about.
At the end of the day, we realize that our marketing efforts need to deliver brand awareness and lead generation but we’ve found that the most effective way to ensure their success by “eating our own dogfood.”
How do you YOU employ social media to market your own services?
photo courtesy of: http://dogs.lovetoknow.com/
