Two of my colleagues just issued me a challenge. They wanted me to reach out to my good friends on Twitter and ask them for their definition of Social Marketing in 100 words or less. I won’t bias you in any way other than to say I already know what the Wikipedia definition says so no need to parrot that back to me. 😉
Social marketing injects humanity into the delivery and reception of business communications by emphasizing relationships and meaningful experiences with people rather than simple transactions with publics.