And today’s special guest is friend, and CMO of Awareness, Mike Lewis (not to be confused with Tim Walker’s idol, Michael Lewis). I first met Mike on Twitter but then got to know him through his involvement in Chris Brogan’s New Marketing Summit in Boston last year. Mike came to our offices along with David Scott and Paul Gillin to do a podcast for the event. Mike and I then sat down for a video interview at Gillette Stadium to talk about the meaning of “new marketing.”
- Political figure: Mitt Romney. I have a lot of respect for him both as a businessman and as a politician. From a political standpoint he turned a $3B deficit in Mass to a $700M surplus and had to make a lot of tough decisions along the way that didn’t align with many of the other politicians in Massachusetts.
- Business leader: Steve Jobs. His track record speaks for it itself. I have a lot of respect for his innovation, creativity and drive.
- Public Figure: Howard Stern. OK… this is the outlier, right? Here’s why I respect Howard. He’s a guy that never lost sight of his dream to be a radio star and worked his butt off to get there. You may not like what he says but you have to respect his work ethic and determination.