Yesterday, Powered hosted a webcast titled “Social Marketing: This ROI is Too Good to be True (archive coming shortly). The presentation consisted of 20+ slides focused on:
- Branded Online Community Measurement – Kathy Warren, Powered
- Results of the 2008 ROI Benchmark Study for Social Marketing Programs – Bill Harvey, TRA
- Social Media: Why it Makes Sense and How I Prove it to Myself – Brian Halligan, Hubspot
An archive of this webcast will be available shortly.
Cross-posted on http://blog.powered.com