Oh where to start with Mr. Peter Shankman aka @SkyDiver… Well for one, I am a true admirer of the brilliant work he’s done with his Help a Reporter Out (HARO) service. If you’re not familiar with it, Peter puts out an e-mail three times a day that plays matchmaker between reporters looking for sources/experts for articles and blogs and volunteers that are willing to act as the aforementioned sources/experts. Last I checked, I think Peter said that he had over 75,000 people signed up (Wow!)
When you find that you’ve really good at talking to simply EVERYONE, you find a way to help people and make money by doing it.
I’ve had a blog for years, and ran a PR firm for years prior that catered almost exclusively to web and online companies. Hell, I was one of the first editors of the AOL Newsroom – I was in online and social back in 1995.
I would invest in a company that took all the current networks (Facebook, LinkedIn, Twitter) and aggregated them into ONE useful network that could tell me what all my friends/colleagues were doing in one place. Barring that, I’d invest in a company called Social Studies, which helps schoolkids learn that posting something online means it’s public forever. (Company doesn’t exist, but it should.)
Richard Branson continues to do his thing, do it well, and not give a damn what other people think. I envy that.
I’m a lifelong member of www.dropzone.com – I already have. When you’re passionate about something, it’s worth the join. We live as a society built on passion.
We could be such a smarter and better society if we counted to three before doing 99% of the things we do.