The good news is that Ad:Tech cares enough about the concept of “social” to go out and get one of the original consumer generated content guys in Mr. Jimmy Wales of Wikipedia fame. His session is titled: Wikipedia, Wikia and the Future of Consumer Generated Media.
- Amazing that Wikipedia was launched in 2001 (in the thick of the dot com crash). Wales said the tough economic times drove a lot of the innovation behind the genesis of the site.
- “Most brands have been afraid to be associated with user generated content.” This is changing with growth/penetration of YouTube, Wikia and Wikipedia content.
- “Online advertising has gone down the rathole of direct response marketing.’
- Brands might want to start taking a look at advertising against user generated content.