As I mentioned in our first Weekly Content/Social Marketing Links post, I’ve asked the Powered marketing, business development and product teams to pick one news article, blog post or research report a week that “speaks” to them. With that article, they need to come to our weekly staff meeting prepared to give a 120 second update on what the article was about and why they found it useful.
My goal is to share this content on a weekly basis. Here’s what our fourth week netted:
Paying homage to Twitter this week since I am making a concerted effort to tweet more and become more educated on best ways to utilize it both professionally and personally…couple of interesting articles:
7 tips for the Perfect Twitter Profile
Love these tips as most on twitter don’t follow them (I’ve found)….
1. Use your real name (hard to find you if I don’t know your ‘handle’)
2. Use a real picture (see the avatars all the time)
3. Think SEO when writing your bio
4. Include a URL
5. Consider a custom background
6. Don’t protect your updates
7. Take it slow
Twitter Confesses: Most Users Don’t Return
This is a very short article, but thought it very compelling. I can see why folks would not go back after using Twitter for the first time, but there is a lot of debate out there on these numbers and why people defect after the first time, so take it FWIW.
Twitter continues to grow at a rapid pace, and yet new research from Nielsen Online indicates the microblogging phenomenon faces an uphill battle in maintaining consistent use by millions of its users.
This is a good article from Greg Verdino where he discusses the developing language among marketers that are referring to social media as “earned media” vs. the more traditional “paid media.” He illustrates how we aren’t really going far enough in just talking about different types of media – because media as a word still has the connotation that the message is controlled by the marketer. Greg talks about how we should be seeking “earned attention” – and that focusing on anything else as a marketer within the social web is taking your eye off of the ball.
As I was reading this article, I was pleased to hear him basically repeating Powered’s philosophy of “give before you get”. His premise is that an effective loyalty program is good at building real relationships with people by giving them value. Not just following up with folks 9 months after purchase to try to sell them something else, but really listening to the customer, understanding the individual and providing a means for them to share their experience with your brand.
There was a lot of press yesterday (and some internal conversations on Yammer) about the new Facebook Open Stream API which will allow developers to pull in Facebook’s activity streams for use within their own 3rd party applications. This article on Mashable does a good job of summarizing the announcement.