Last week, I was lucky enough to be asked by my friend, Peter Fasano, of Coke to moderate a panel called “Twitter as the GPS for the Greater Social Media Mesh” at the 140 Character Conference in NYC. The idea was to talk about how Twitter is helping businesses navigate in a “2.0” world. Given the backgrounds of our panelists, we decided to focus on four different vertical industries: financial services, entertainment, advertising and CPG.
My fellow panelists were:
- Brian Morrissey (@bmorrissey) – Digital Editor at Adweek
- David Berkowitz (@dberkowitz) – Emerging Media Director, 360i
- Hadley Stern (@hadleystern) – Vice-President, Fidelity Labs
- Peter Fasano (@pfasano) – Principal/Lead Catalyst, Mass+Logic and Social Media Marketer at The Coca Cola Company