Last week, I was lucky enough to be asked by my friend, Peter Fasano, of Coke to moderate a panel called “Twitter as the GPS for the Greater Social Media Mesh” at the 140 Character Conference in NYC. The idea was to talk about how Twitter is helping businesses navigate in a “2.0” world. Given the backgrounds of our panelists, we decided to focus on four different vertical industries: financial services, entertainment, advertising and CPG.
My fellow panelists were:
- Brian Morrissey (@bmorrissey) – Digital Editor at Adweek
- David Berkowitz (@dberkowitz) – Emerging Media Director, 360i
- Hadley Stern (@hadleystern) – Vice-President, Fidelity Labs
- Peter Fasano (@pfasano) – Principal/Lead Catalyst, Mass+Logic and Social Media Marketer at The Coca Cola Company
This is only a twenty minute video so I highly encourage you to spend a few minutes listening in. If you have thoughts, comments or feedback that you’d like to share, feel free to do so in the comments below. I have my fellow panelists e-mails so I’m happy to ping them to try and get an answer.
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