Yup, I’m that dude. The one with his hand out asking for some change. Well, not actual change but the social equivalent. I’m looking for a vote (thumbs up or down) and/or a comment if you can spare it. It’s for the 2010 South by Southwest Interactive Conference (SXSWi) and I am lucky enough to be in the running for three different panels. I’ve also submitted a fourth panel for my colleague, Kathy Warren, to lead with a client and a couple of other rock star brands.
- Where ownership of content starts, ends and why the lines blur.
- How to deal with “inappropriate” content, handling negativity, moving beyond the C level fear of what people might say.
- The best ways to strike a balance between expert, curated and customer generated content.