Here is the archive of the webcast, from Zero to Community, I did with Bert Dumars, VP of interactive marketing at Newell-Rubbermaid, and Rachel Happe, principal of The Community Roundtable two weeks ago.
Our friend, Justin Levy, of New Marketing Labs was kind enough to give my Quick-n-Dirty podcast partner, Jennifer Leggio and me a few passes to the upcoming Inbound Marketing Summit: Boston to give away on our show. We’ve already given away passes the last two weeks during the show and we’re going to give away another pass this Thursday to one lucky caller. However, we have one other pass that we’re going to give away in a little bit of a different way…
Anyone that knew me in my early days of Twitter may remember my weekly “Tweet-ku” contests — essentially a prize for the best haiku poem completed in a 140 characters. I would give away $20 iTunes gift cards. This time around, you don’t need to do haiku (although your welcome to if you like) but Jennifer and I are looking for the most clever tweet ABOUT the @QuicknDirty podcast show. Yes, that’s pretty vague but that’s not by accident.
How do you enter you ask?
- You must be following the @QuicknDirty podcast Twitter account
- You can enter multiple times with multiple tweets
- The tweets MUST contain a reference to the “@QuicknDirty” Twitter handle
- Contest starts as of noon, PT today (September 28) and ends at midnight, PT on Wednesday, September 30.
- The winner will be announced on the show (Thursday, October 1 at 3 PM PT / 6 PM ET)
Somehow I managed to draw the short straw again this week… So it’s my turn to do the recap of the Quick-n-Dirty podcast show again this week. Fortunately, I think this was one of our best yet — top three at least — so I really don’t mind taking the time to be the scribe for show number fifteen.
Before I dive in, I have two housekeeping items that I’d like to cover:
- We are giving away another free pass to the upcoming Inbound Marketing Summit so be sure you call into this week’s show. The number is (347) 308-8632.
- There is a survey on the effectiveness of hashtags that my co-host, Jennifer Leggio, and friend, Deb Robison, have put into the field that needs more respondents. Please vote if you get a second.
- Featured Social Network: Threadsy. Well, this one’s still in private beta so unfortunately you won’t be able to see much of Threadsy first hand. But you can read more about it over hear at TechCrunch. Jennifer saw their demo via streaming video from the recent TechCrunch50 event and was impressed enough to want to cover it. In a nutshell, they “take all of your online communication and shove them into a single service.” Note that I have already requested an invite!
- Special Guest: Michael “Britopian” Brito. Yup, he’s the guy that focuses on social over at this little chip manufacturing company in Silicon Valley called Intel. Oh wait, you’ve heard of it? Yeah, I thought you might have. Anyway, during the show Michael dropped some serious knowledge on how he/Intel look at engaging their customers through social. In fact, Michael was kind enough to share a pretty cool example of his efforts here.
- Featured Tweeter: Chris Penn. Just read his Twitter bio… Financial aid expert, Edvisors.com CMO, PodCamp co-founder, MarketingOverCoffee.com co-host, speaker, author, USF marketing professor, actual ninja, unholy DK.” How can you not like this guy? Seriously though, he creates some serious value both in person, on his podcasts and in his Twitter stream. Follow him. NOW!
- Point / Counterpoint: I liked this one because Jennifer and I actually kind of disagreed on this one. She whined about argued the fact that with so much noise out their in the blogosphere, it was hard for new and/or quality voices to get a say. My counterpoint was that if content isn’t good, people eventually vote with their feet (she used Mashable as an example of an organization that may have lost their way). I also chimed in that people who have good content need to be better advocates for themselves. If a tree falls in the woods, nobody hears it if nobody knows the tree existed.
My friend, Brett Agnew, who is self-admittedly a little “technology adverse” (or Luddite) as Bryan Person likes to call it, is learning about the process of blogging. So, as we spend a Saturday afternoon BBQ-ing some ribs, watching college football and consuming some beverages, we are putting together a blog post so he can see how easy it is to whip something together.
To be fair, we’re not completely resting on our laurels so in spite of our “manly” duties, we’re also watching our two, two-year old daughters and Bryan’s three year old son. A little mix of “guy” stuff and “daddy daycare.”
During the course of our discussions, Brett wonders aloud about what he would cover if he were to create his own blog. The first title he came up with which Bryan and I are kind of bullish on is “The Evolution of a Man.” Focus would be on how one evolves from boy to mustang to man and all the steps in between.
For any of you that have advice for Brett and how he might get started, I’ve offered to triage any suggestions since he’s still mostly an e-mail/phone guy (to his credit, he does own an iPhone). Thoughts?
When I first joined Powered Inc. last November, one of the first tactical things we did on the PR front was to announce my arrival at the company. One of the things our agency (pre-SHIFT) recommended was picking an A-list blogger to interview me. Given my pre-existing relationship with Chris Brogan, combined with his focus on inbound marketing, I thought he’d be the perfect person.
Fortunately, Chris was only at 200% capacity at that point since he had yet to publish his NY Times bestselling book, Trust Agents, with Julien Smith. The podcast itself is fairly raw (thanks to friend, Jim Storer, who did some light editing) but I was pleasantly surprised at how relevant it still is. Particularly since I had only been at Powered for a little over a month so I was on the early part of my knowledge ramp.
Cross-posted on Deb Robison’s blog
On last week’s Quick-n-Dirty podcast show, my co-host, Jennifer Leggio and I spent some time talking about Twitter wannabe, Plurk, and why it never really took off (see Compete’s comparative numbers). In fact, in my wrap up post, I went so far as to say that Plurk “sucked.” Well, our friend and listener, Deb Robison, hopped on the show’s live chat and told us not so fast. In fact, Deb argued that not only was Plurk not dead but rather that there were a number of reasons why she actually liked Plurk more than Twitter.
- threaded conversations easy to follow, seems to develop conversation better, more in-depth [AWS - fair point. Although there are a few third party apps that do this for Twitter like Mike Langford's TweetWorks] Deb: yes, but is TweetWorks widely known? Oddly, one of the best apps for following threaded Twitter conversations is the app-formerly-known-as TwiterFon, now called echofon, but is only available on the iPhone and iPod Touch, so it too languishes in obscurity.
- consistency of group builds relationships greeting, familiarity, connections- asking about personal/work issues
- timeline and response mechanism prevent missing a conversation you were participating in [Aaron: Twitter could benefit from this although hashtags make an attempt to replicate] Deb: but you still have to do a search for a hashtag potentially taking you away from your Twitter stream- obviously not the case if you use Tweetdeck, or Tweetgrid, but both have limitations- there is often a lag time.
- easier to decide who to friend-can see them participate in other conversations and how they are connected to the people you already know
- groups formed around communities within plurk- plurkshops, plurk weightloss, recipe exchange
- constantly adding new features (where does the money come from?)
- can post from other services such as ping.fm and posterous
- private conversations take place among a group of people [Aaron: in my mind, this is Plurk's biggest advantage over Twitter. I've heard that this functionality is underway on Twitter but right now, it's frustratingly absent]
- **Has anyone noticed my high level of restraint here? I never mention that- Plurk rarely goes down. A lot of folks migrated to Plurk during the season of the FAIL Whale last year, but moved back once things stabilized. [Aaron: great point]
Deb’s Plurk Con’s
- no community evangelism [Aaron - where's Robert Scoble when you need him?]
- karma- it’s only a novelty, not sure why people focus on it so much [Aaron - as I mentioned in the podcast, this is the thing I hate most about Plurk]
- hard to use on a PC- mouse trackball makes it easier to scroll side to side
- no SMS (IM though)
- only a couple of mobile apps
Aaron’s Twitter Pro’s
- Sheer numbers: Whether it’s 20 million or 40 million (yes, there is a question as to how many of these folks are actually active), many of my friends are here en masse. Deb: yes, but the numbers are overwhelming, some days I see people in my stream and think “who the hell is that and why am I following them? Or a friend doesn’t show up in my stream for days. They were active, but for some reason only some Tweeps show up in the stream. I am sure volume is the issue.
- Simplicity: yes, it took a little while to figure out Twitter but it was a whole lot easier to navigate than the land of weird looking animals with bones sticking out of their necks. Deb: again, see my argument about karma- who cares? Are you subject to nightmares after seeing Plurk critters? It’s about the conversation.
- Third party apps: due to Twitter’s open architecture, I’ve loved the apps that have been developed around Twitter. Deb: yep, the Plurk people missed the boat on this one. Although, I don’t understand why the Twitter folks couldn’t seem to innovate, Plurk constantly adds new features which seem to play the role of a third party app.
- Low barrier to following/un-following: unlike Facebook, I like the fact that following or un-following someone on Twitter has very little stigma. I can “try” someone’s stream if I like and then just as easily un-follow them if I don’t find value. Deb: never had any problem unfollowing people on Plurk or Twitter, but I notice some people really get upset when unfollowed. What’s the big deal? You have a thousand followers and you are going to miss me??
- Straightforward stream: while one might argue that this is the biggest strength and weakness of Twitter, I like the fact that I can dip in and out of the stream as I choose. If I want to update
and walk away for a day, there’s nobody waiting on the other side for me to finish my threaded conversation. Deb: yeah, but I have having to come in mid-stream when a conversation is going on and sort through the tweets to get to the origination of the convo. That is when I reach for TwitterFon (echofon).
- Spam: with mass adoption comes opportunity. With opportunity comes scam artists. Unfortunately, this has become a huge pain in the ass when it comes to determining who to follow back. Deb: I did not have to deal with a spammer until a couple of weeks ago. It was sending me through the roof. I experienced “SpamRage.”
- Threaded conversations: while there are third party apps that do this, it would be nice to have this “in-line” on Twitter.
- No group DMs: as I commented above, there are many a time when I would love to be able to send a group DM. For instance, I group blog with a number of friends over at Big Papelbon and it would be nice to be able to send a comment to all the contributors via DM all at one time.
- Hard to follow lots of users: yes, I do use Tweetdeck which makes following discrete groups easier but it would be nice if Twitter had Friendfeed like capabilities to pre-segment people into groups. Based on Deb’s “Plurk pro’s” above, it sounds like you can do this on Plurk. Deb: you can create groups and/or private conversations sent to individuals of your choice on Plurk, but I rarely do it. Tweetdeck crashes constantly, so I don’t use it anymore.
Gee, I feel like David Brooks and Gail Collins of the New York Times’ The Conversation blog where the opposing parties exchange niceties about summer vacation, then give their POVs. The Conversation ends nicely and we politely agree to disagree. That having been said, while I wouldn’t use the word “sucks” about Twitter, I don’t like it as much as Plurk, but feel I have to use it for my work- held hostage by a little bird and a whale. Thanks for the lovely discourse Aaron and I hope your summer on the Cape didn’t leave you with too bad of a sunburn. [Aaron: Deb, this has been a blast. And as you know, I love doing the point / counterpoint thing. Normally I spar weekly with Jennifer on the Quick-n-Dirty but I always welcome engaging with other smart folks like yourself.]
That’s right, this was the 14th Quick-n-Dirty podcast that Jennifer Leggio and I have co-hosted. I guess you could say that we’ve moved beyond our “pilot” phase and into the real world of podcasting. To that end, we have some exciting things to note:
- Jennifer is now doing her recaps on her Feeds blog over at ZDNet. That’s not to say that “Stroutmeister” or “Mediaphyter” aren’t kick ass blogs… it just means that we don’t have anywhere near the pull that ZDNet does. This is a good thing.
- Our show has been selected as a “featured” podcast on BlogTalkRadio. I don’t know how many shows BTR does this with but let’s just assume it’s a good thing.
- Featured Social Network: Plurk – first up, we did some trash talking about this “Twitter wannabe.” Jennifer and I both joined late in 2008 but found very little value, especially when you compare it to Twitter. Jennifer and I remembered that friend, Mack Collier, was a heavy user back in the day (we won’t hold that against him). We also found out that regular listener, Deb Robison, still uses Plurk. She likes the threaded conversations. To that end, Deb and I have agreed to do a joint “point / counterpoint” post. Stay tuned for that one.
- Special Guest: Kodak’s Director of Interactive and Convergence Media, Tom Hoehn, joined us for an extended session during the show. Our conversation focused on the way Kodak is tapping into the power of social to revolutionize one of the oldest public companies in the country. In particular, Tom talked about how Kodak CMO, Jeffrey Hayzlett and lead blogger/twitterer, Jenny Cisney, are helping him push forward with a social agenda, not just for the benefit of Kodak’s customers but for their business partners as well. In fact, Tom was able to point us to their AWESOME new booklet of social media tips that Jeffrey, Tom and Jenny put together (definitely a MUST read). For additional background, see our aforementioned friend, Mack’s, interview of Tom.
- Featured Tweeter: Adam Cohen. Partner at interactive agency, Rosetta, Adam was one of the first 25 people I followed on Twitter (as I close in on 9,000 people I follow, that should tell you something). The reason Jen and I chose him as our “feature” was his blend of being helpful, funny and continually able to deliver great content. Viva la Adam!
- Point / Counterpoint: To retweet or not retweet, that is the question… okay, so we didn’t get all “Shakespeare” about this one but we did agree that some retweeting is okay, as long as you don’t overdo it AND you add a little color commentary about why you are passing that info along. I personally like retweeting because I think if people are using me as a filter, they can see what types of blogs, videos, articles and podcasts I like. Jennifer was 1/2 sold on this.
Last Thursday, I took a bold step and announced my retirement from Twitter. My announcement coincided with my 20,000 update or tweet which is a pretty big deal when you think about how much time and effort it takes to do anything 20,000 times. While I knew it was unlikely that I would stay retired — thus my comparison of my retirement to two of the greatest “un-retiring” athletes in the world — I did enjoy my time away from microblogging.
- I’ve talked a lot about signal to noise the last couple years but I haven’t always done as good a job at delivering enough “signal.” Now that my tweets are appearing on our company’s home page, I’m more aware than ever of my conversations. That does NOT mean that I don’t plan to swear, complain or throw out the occasional snarky tweet but instead, that I will think a little bit harder about lower value conversations (more on that in the next bullet).
- During my five day hiatus from Twitter, I did learn that I really do like conversing on Facebook. And you know what, Facebook is a great place for those “lower value” conversations that actually aren’t really lower in value, but rather “de-valued” when they take place in front of tons of people that don’t know you. What I mean by this is that out of the 9,500+ people that follow me on Twitter, I probably only know about 1,000 of them. On Facebook, I know closer to 750 of the 1,100 people that I’ve friended, and many are family members or friends from high school, college and live events.
- I need to spend more time blogging — and not just fluff pieces. What I mean by this is that I felt really proud about posting the Age Wave piece that I co-penned with my friend, John Cass last week. We really thought that post through, did research and delivered a point of view. I want to do more of those thought pieces, both here and on my company blog. I also need to do a better job holding up my end of the bargain on the weekly podcast show I do with my partner in crime, Jennifer Leggio.
There’s a documentary attached to the Mad Men DVD series that describes the culture of advertising and Madison Avenue in the 1960s. After watching the documentary, the film emphasized that advertising helped to promote the meme of the American Dream by encouraging people in the 1960s to buy products so that as an American you could demonstrate you have arrived in middle class America. As advertising is no longer as effective as it once was, who is promoting the idea of the American Dream? Does social media have a role in defining today’s American Dream? Are your peers, friends and families developing the American Dream?
Sent: Tuesday, August 18, 2009 1:25 PM
Subject: RE: American Dream: Social Media
In the case of Scoble, he got snatched up by hosting giant, Rackspace, with a goal of having him continue his legacy of great content creation. Gary “Vee” as many of his fans know him has been the most successful by using his micro celebrity-hood to grow his family’s multi-million dollar wine and spirits business It’s only a matter of time before a big vintner or distributor scoops him up.
Sent: Thursday, August 20, 2009 12:38 AM
So, I think it’s time for me to tee up a question for you. If a slice of the American Dream is for any musical artist to make money from the sale of their music, do all the downward pressures of free (albeit illegal) services like Bit Torrent and the rise of all-you-can eat services offered by Napster and some of the big wireless carriers going to rob these artists of this possibility?
From: John Cass
Subject: RE: American Dream: Social Media
rent life might seem as if its difficult to change. I think social media gives people another easier opportunity to change themselves into something they want to be.
American music has improved, maybe it is difficult for me to argue that social media was the cause but I suspect it was. For some big artists there may not be the same opportunity as there was in the 80′s with making as much money, but perhaps now more artists will be able to make a living. I think that artists have to look for alternative ways to make money, such as concert tickets and other goods, the music can be sold but perhaps sometimes that’s the loss leader to build the long term relationship.
From: Aaron Strout
Super, I’d definitely be up for continuing the conversation in a different post.I really like the idea of the American Dream inspiring people to be more than they are… especially already established and older people who might no longer be all that motivated because of where circumstances and choices have taken them in life. I think there’s always hope, and it would be interesting to explore how social media has changed people’s lives.