Last Thursday, I took a bold step and announced my retirement from Twitter. My announcement coincided with my 20,000 update or tweet which is a pretty big deal when you think about how much time and effort it takes to do anything 20,000 times. While I knew it was unlikely that I would stay retired — thus my comparison of my retirement to two of the greatest “un-retiring” athletes in the world — I did enjoy my time away from microblogging.
So what did I do with my 120 hours of Twitter-free time? Well, in fairness, I wasn’t completely Twitter free. In fact, a few of you caught me inadvertently sending DM’s publicly (I did get a chuckle out of your mock outrage). But even though I did keep an eye on Twitter, I felt no pressure to respond, re-tweet or come up with clever little facts or quips. It was quite cathartic actually.
But you know what? I missed it. A lot. However, the time away did afford me the ability to think about what my future “social” strategy looked like. To that end, I’ve decided on makin
g a few changes as I move forward:
- I’ve talked a lot about signal to noise the last couple years but I haven’t always done as good a job at delivering enough “signal.” Now that my tweets are appearing on our company’s home page, I’m more aware than ever of my conversations. That does NOT mean that I don’t plan to swear, complain or throw out the occasional snarky tweet but instead, that I will think a little bit harder about lower value conversations (more on that in the next bullet).
- During my five day hiatus from Twitter, I did learn that I really do like conversing on Facebook. And you know what, Facebook is a great place for those “lower value” conversations that actually aren’t really lower in value, but rather “de-valued” when they take place in front of tons of people that don’t know you. What I mean by this is that out of the 9,500+ people that follow me on Twitter, I probably only know about 1,000 of them. On Facebook, I know closer to 750 of the 1,100 people that I’ve friended, and many are family members or friends from high school, college and live events.
- I need to spend more time blogging — and not just fluff pieces. What I mean by this is that I felt really proud about posting the Age Wave piece that I co-penned with my friend, John Cass last week. We really thought that post through, did research and delivered a point of view. I want to do more of those thought pieces, both here and on my company blog. I also need to do a better job holding up my end of the bargain on the weekly podcast show I do with my partner in crime, Jennifer Leggio.
So there you have it. I’m officially un-retired. Yes, most of you knew this would come but hopefully I can keep up my resolution to refine my presence on Twitter and deliver more value than I have in the past. For those of you that don’t like the new me, just come find me over on Facebook. In fact, you’ll notice that I have a new, more serious avatar on Twitter while my old “grumpy-faced” avatar from SXSW has migrated to Facebook.
While I’m at it, I’m planning on getting healthy again. Yup, I’ve taken too much time off from running and eating well (7 months of commuting between MA and TX will do that to you). Make sure you ask me about my progress on this front regularly as I’ve found that guilt works wonders with me in terms of keeping me honest.
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