For the record, I’m totally following the pack on this one — something I don’t normally do. But give the fact that I had a lot of posts this year, I couldn’t resist putting out a list of the ten most popular posts on Citizen Marketer 2.1 aka “Stroutmeister.com.”
One funny aside, my Experts in the Industry interview with Ken Burbary – a good friend and the head of digital strategy and social media at Ernst & Young — got 6,786 hits in one day. Why did this not make it into your top ten you ask? It’s certainly not because I get so much traffic that Ken’s post didn’t rate. But rather, it was due to a misdirected shortened URL in a tweet by a Ms. Demi Moore. Yes, that Demi Moore. I wonder if any of the 6,786 people that visited Ken’s interview that day actually stayed and read the post.
With that as the backdrop, here are the top ten in reverse order. I tried to provide a one sentence summary to help you decide whether or not you want to spend the time reading. Enjoy!
10. Experts in the Industry: Jennifer Leggio – I’m going to go out on a limb and assume that the popularity of this post is 50% due to Jennifer being a rock star and 50% due to her being my Quick-n-Dirty podcast partner. #justsayin
9. What’s the Deal with Movember – While the post itself was shit, I am most proud of this one because of what #TeamAustin did with Movember [hint: it had something do with raising $17,800 to fight cancer in men]
8. The Virtual Tongue: How to NOT Use Facebook for Business – In fairness, this one was a little bit of a rant but it got a surprising number of comments and retweets, mainly because I think many folks knew exactly what I was talking about.
7. Five Reasons Why Your Comany’s Website Sucks – To be honest, this one is a little bit of a headscratcher because while the topic is an interesting one, it was definitely not one of my better posts.
6. How We Market – This was definitely one of my favorites, probably because it spoked to the value of “eating one’s own dogfood.” The fact that it got 19 comments also didn’t hurt.
4. Marketers Beware the Age Wave – I co-penned this post with my good friend, and now semi-regular blogging partner partner, John Cass. It speaks to the risk that marketers face if they ignore the impact of GenY consumers in the coming years.
3. Can Social Marketing Save the Auto Industry – this post (which wasn’t really even a post but rather a teaser for a kick ass webcast I did for my company, Powered) was an amazing discussion with the heads of social media at Ford – Scott Monty and GM – Christopher Barger, along with the fabulous executive director of community at Edmunds.com, Sylvia Marino. Definitely worth the hour of time investment.
2. Social Marketing Challenge: In 100 Words or Less… – Amazing what a $20 iTunes giftcard and a challenge to describe “social marketing” in a 100 words or less can do. 54 comments on this one and one winner in the smart and witty, Shannon Paul.
1. Experts in the Industry: 45 Interviews in 45 Days – I would have been shocked if this handn’t been the winner (it was twice as popular as #2 on this list). In short, the concept of creating a series of 45 interviews with smart online/social people leading up to South by Southwest was one of the better ideas. Not only was it great blog fodder but it had crazy SEO implications. I’ve also had at least half a dozen people ask me if they stole the concept – of course I agreed. Oh yeah, I ended up interviewing closer to 75 people and ran way past SXSW but that was neither here nor there.
So these are according to the numbers. What was your favorite post on Citizen Marketer 2.1? Let me know in the comments so I can better plan my content calendar for next year.