As someone that’s spent the last 16 years of his life doing some form of advertising or marketing, I’ve been thinking a lot about what an exciting, yet anxious time this must be for most chief marketing officers (CMOs). To that end, there are still a number of CMOs and marketers that have chosen to ignore or hide from recent trends like social media and its ability to help brands — big and small — retain, engage and ultimately grow their current customer base.
While there is nothing to say that the strategies and tools that marketers have used for decades can’t still be effective, there are also a number of new tools that could greatly benefit their efforts. To help illustrate this point, I’ve decided to create a five part blog series titled, A Tale of Two CMO’s. The series will juxtapose the approaches of two marketing leaders with different backgrounds and viewpoints by asking them to answer questions — some that I will ask, others that I hope the readers of this blog will contribute. Each post will focus on a different marketing goal such as:
Education: BA from Notre Dame, MBA from University of Michigan
Education: BA from Columbia, MBA from Emory University.
POST SCRIPT (1/8/11): I’ve added links to the other posts in the series below. Enjoy!