Continuing on the blog series that I started a few weeks back titled, A Tale of Two CMO’s: A Study in Contrasts, the focus of this week’s installation was supposed to be on creating product “desire.” However, we’ve had a little bit of a turn of events as we find that our old school CMO, James Hossenpfeifer, has been asked by the board of directors at his company to step down at the end of the year. While the official word from James and the company is that this was a mutual decision, I’m going to direct most of today’s questions toward James and ask him to give us a little inside perspective on this turn of events.
James, this news of you stepping as CMO at the end of the year came as a little bit of a surprise. Can you give us a little more insight beyond what was in the initial press release?
e Funnel as I just received a copy of it in the mail about a month or two ago. It’s sitting on my desk at work and I keep promising myself that I will read it on my next business trip. Aaron, I think it was someone from your office that sent it to me, wasn’t it? Hopefully I’ll check that one off the list soon.
these types of conferences. I know you’re next question will be how the hell I know about Blog World Expo? Twitter of course.