It’s hard to believe that it’s THAT time already but it is THAT time already. What time is “THAT” time you ask? Time to start voting for your favorite South by Southwest Interactive (SXSWi) panels.
This year, I’m in the enviable position of having several Powered colleagues have panels that made it to the next round. The only downside of having so many great submissions make it through is trying to promote everyone’s panels while NOT pissing everyone off that follows me/us. To that end, I’m trying to consolidate efforts by putting everyone’s entrees in the same place.
Below you will find the following information for each of the panels:
- The title of the proposed panel
- The first sentence of the panel abstract
- The suggested speakers
- A link to the session (SO YOU CAN VOTE FOR IT)
- Marrying for Money: The ROI of Relationships
You CAN measure the ROI of relationships – personally, and professionally, and this seminar will show you how. No spreadsheets needed for this lecture, and only minimal algebra…
Jen van der Meer – VP Analytics, Powered
- Flip the Funnel: Retention is the New Acquisition
What if we got it all wrong? What if we’ve been going about marketing strategy completely the wrong way?
Joe Jaffe – Chief Interrupter, Powered
- VideoBlogging: Go from Amateur to Outstanding
You have a video camera and a YouTube Channel – now what? This panel will be a “Master Class” in online video and teach the next steps in building momentum in the online video space…
Joe Jaffe – Chief Interrupter, Powered
- Is the Marketing Microsite Dead?
Thanks to advances in technology and the rapid adoption of social media platforms by consumers globally, marketers, brand managers and their agencies are all discussing the pros and cons of driving consumers to marketing “microsites” vs. social media destinations like Facebook, MySpace and even Twitter where they’re already spending time…
Adam Keats, Weber Shandwick, Joe Jaffe, Powered, Bonin Bough, Pepsi.
- Everyone’s Wrong about Influence. Except your Customers
What is influence? For a decade, Malcom Gladwell’s The Tipping Point has served as a touchstone for those who believe that influence resides in the hands of a select few. Not so, says a new generation of marketers. They believe that thanks to the democratizing power of the Internet, anyone can be an Influential…
Valeria Maltoni – Director Strategy, Powered
- Your Content Stinks! Drive results with Content Marketing
Are you creating content that drives results? Marketers are jumping on the content marketing bandwagon in droves, creating mountains of boring, useless, copycat content that has no impact on their business…
David Meerman Scott, author, Jay Baer, Convince and Convert, Joe Pulizzi, Junta42, Valeria Maltoni – Director Strategy, Powered
- Get Big Results by Thinking and Acting Small
Each day the world sees more than 1 million new blog posts, tens-of-millions of tweets, hundreds-of-millions of new pieces of Facebook content, and more than 1 billion YouTube videos…
Greg Verdino – VP Strategy, Powered
- Cage Match: Social vs Video
Social media and online video battle for mindshare among marketers. Which one totally rules? We’ll lock Craig Wax, CEO of Invodo and Natanya Anderson, VP of Content Strategy and Delivery at Powered, in a cage (metaphorically – or maybe literally) to duke it out. Tim Walker will enforce the rules…
Natanya Anderson, Powered, Tim Walker, Breaking Point Systems, Craig Wax, Invodo
- Using Online Video to Build Your Company’s Audience
With over 24 hours of video being uploaded every minute on YouTube and over 56 hours of video being uploaded per minute to lifestreaming sites such as UStream and Justin.tv, companies are starting to use videoblogs as a way of directly reaching out to new and existing customers…
Melissa Pierce – VeriSign (Powered client)
- The Steroid Culture of Social Media: You Use?
Ever think about taking shortcuts to boost your numbers? You know, the numb that show the success of all those interactive social media marketing programs. The numbers that decide your end of year bonus…
Tim Walker (Breaking Point Systems), Laura Beck (Too Short Productions), Kyle Flaherty (Breaking Point Systems) and Aaron Strout (that’s me!)
- The ROI of Customer-centricity
While some of us are single-mindedly focused on social media as a phenomenon, we often lose sight of the source of its importance…namely, its ability to enable companies to be more customer-centric…
Frank Eliason (Citi), Jess Berlin (Cirque du Soleil), Reem Abeidoh (GroupM Search) and Aaron Strout
- Generation C: Changing the Future of Business… Forever!
Forget about Gen X and Gen Y, it’s all about Gen C — the Content Generation. Business is changing and content is becoming king…
Edward Boches (Mullen), Sydney Owen (Weber Shandwick), Sherry Lowry (Lowry Group) and Aaron Strout
- Road Rules for Mentorship: What’s Appropriate (and What’s Not)In a world where the saying “it’s all about who you know” is more and more relevant across multiple platforms, mentoring
is more important than ever…
Sydney Owen and Aaron Strout