|It’s an OnStar kinda night at Stubbs — Austin, TX|
Last night, I had the pleasure of attending a fabulous event at Stubb’s BBQ here in Austin. The host of the party was OnStar (a Powered client) and the purpose of the shin dig was to announce OnStar’s latest and greatest in mobile technology called Live On. Without getting into too much of a marketing pitch, the crux of what VP of Planning and business development at OnStar, Nick Pudar, walked us last night through focused on these four areas:
- Innovative technology
- 9th generation hardware
- Enhanced safety features
- New marketing campaign
Giving our customers control of their vehicles with smart phone application technology is a key advantage of OnStar’s in-vehicle connectivity. This technology empowers drivers to make decisions about their travels well before they enter the vehicle, meaning their full attention can stay where it needs to be – on the road ahead.
To that end, allowing for the ability to use your smartphone’s bluetooth capability to to perform text to voice OR using OnStar to be able to update your Facebook status (and listen to recent updates) is huge.
|Inside a Chevy giving commands to Facebook via OnStar|
|The live updates coming from our car as we update from OnStar|
On the “room for improvement” side of things, it does take a little doing to coordinate the Facebook updates. And once you do an update, it results in a voice >> text >> automated voice update on Facebook itself. However, this is OnStar’s first shot of the gate with this stuff so I imagine that the technology and capabilities will smooth out soon. I’m also envisioning that services like Twitter and location-based applications will be included in subsequent releases of this technology.
One other thing to note is the ability to go to OnStar’s site, enter in a location and then send it to your car is VERY cool and something that is a no-brainer. As I noted earlier, I can’t even tell you how many times I’ve gotten into my car, forgotten to enter my destination into the GPS and ended up having to pull over onto the side of the road.
So a big kudos to OnStar last night for pulling off a fun and informative evening (something they replicated across the country). Also, a great big thank you to my friend, Kameya Shows, who was kind enough to invite me to last night’s soiree. You can see other pictures from the event over on Flickr.
|Simon Salt, Incslingers, Aaron Strout (that’s me) and Wayne Sutton, TriOut & OurHashTag|