Citizen Marketer 2.1

Aaron Strout

Archives for October 2010

We’re Excited about Social Media Week Atlanta (11/8-11/12)

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Joseph Jaffe — Greg Verdino — Aaron Strout
Are you planning on participating in Atlanta’s Social Media Week (November 8 – 12, 2010)?  It’s going to be a week filled with great content, networking and of course parties. In fact, our company — Powered — is doing it’s share to help on all three fronts. Here are the details:

  • For starters, our very own Chief Interruptor (and three time published book author) Joseph Jaffe, will give a keynote presentation from 3-5 pm on Tuesday, November 9 at the Newell Rubbbermaid headquarters. Jaffe will be discussing his latest book: Flip the Funnel: How to Use Existing Customers to Gain New Ones. Jaffe will follow the discussion with a Q&A; and then book signings.
  • That same night, Tuesday, November 9, Powered will host a Meet Up, from 5-7 pm, at Wildfire in the Perimeter Mall area. Joseph and Iwill be there so we hope you’ll join us for some food, networking and maybe an adult beverage or two.
  • Thursday, November 11, my colleague and Powered VP of Strategy, Greg Verdino, will conduct his own Author Event, from 11 am – 12 pm, also at the Newell Rubbermaid headquarters. Greg will discuss his new book, microMARKETING: Get Big Results by Thinking and Acting Small. We will follow the discussion with a Q&A; and then Greg will be happy to sign at least a few books.
  • Immediately following Greg’s event, the two of us, will moderate a Social Media Innovations panel, hosted by Social Media Atlanta, to feature homegrown innovations. The panel will be from 1:30-4 pm (November 11th) at InterContinental Hotels Group headquarters, and the panel discussion will be followed by break-out sessions allowing attendees to interact with the local technologies.

So two things. 1) each event has it’s own sign up (I’ve linked to all of them) so be sure to register as space will be limited and 2) if you’re going to be there that week, please ping me on Twitter at @aaronstrout or e-mail me at aaron DOT strout AT powered DOT com.

For more information on Social Media Atlanta 2010, or to register for any of these, and other, free events, please see http://socialmediaatlanta.org/

Location-based Services: Best Practices from Texas State University [video]

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Earlier this week, I had the pleasure of moderating a panel on location-based services during Texas State University’s Mass Communication Week. I was lucky enought o be joined on the panel with the likes of Simon Salt, CEO of Incslingers and author of upcoming book, Geolocation Marketing, Jonathan Carroll, community manager at Gowalla and Tony Alvarado of OneTaco. We covered a range of topics including:

  • Why one might use location-based services (LBS) as an individual
  • Use cases of LBS for small businesses AND big businesses
  • A case study from Tony about One Taco’s partnership with Gowalla during SXSW 2010
  • Benefits of using LBS
  • Risks (including privacy) and much much more…
VIDEO 1

[ustream vid=0 hid=0 w=480 h=386]

Big thank you to Dara (which is pronounced like “Sarah” but with a “D”) Quackenbush and Cindy Royal for inviting us all to participate.

Get the Facts: Cool Live Web Chat

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While I’m as big a fan of the sex as anybody, if you read my blog, you likely know that it’s not something I write about often. And don’t worry, that’s not going to change any time soon. But I am a fan of supporting good causes so with that in mind, I feel like it is my duty to let you know about a cool webcast that my wife’s company, GenConnect, is hosting tomorrow night at 8 PM ET (October 25).

The focus of the webcast is “sex for life” and it features noted women’s health expert, Dr. Alan Altman, expert on the subject of hormone replacement therapy and President of the International Society for the Study of Women’s Sexual Health. While the webcast itself will be a rebroadcast from a live event recorded a week ago, Dr. Altman will be available on the website to answer questions and talk to the attendees live. The webcast addresses things like the physiology and psychology surrounding sex (particularly from a woman’s POV) after the age of 35.

So guys (particularly you old dudes like me), if you want to learn a thing or two, here’s your chance to get the inside scoop. Ladies, this is your chance to validate what you probably already suspected and even better, if you have questions, Dr. Altman is just the guy to help you get the right answers.

Here’s the link for tomorrow night’s live chat.

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