Social Media Help Desk: Social Won’t Kill a Crisis, but Lack of Social During a Crisis Will Kill You

Date: Wednesday, October 27th
Time: 2:00 – 3:00 PM CT (note your time zone)
Speakers: Valeria Maltoni, Doug Wick (moderator) and me (Aaron)

A PR crisis comes and goes without much warning. The 24/7 environment of social media networks is a perfect farming ground for these potentially uncontrollable situations. While most companies have a solid foundation for social media engagement, these guidelines do not provide an integrated strategy, capable of navigating the murky waters of a PR storm. When the storm hits, the customer dictates how much preparation and reaction time you have. This is the worst time to learn to deal with the situation.

Establishing an integrated social media strategy is the key to weathering these situations successfully. Join Valeria Maltoni, Aaron Strout and Doug Wick as they explore the foundations for planning ahead and preparing for a PR crisis. Valeria will spend 30 minutes discussing the crisis communication groundwork and remaining 30 minutes will be focused on you and your questions. By attending, you will learn:

• Why companies need to be involved and communicate early on.
• The steps needed to build a communication framework for your organization and weather a crisis in real time.
• How to keep your cool during a crisis.

You in? Sign up now. And if you want to ask questions ahead of time, feel free to leave ’em in the comments!