So I’ll be doing a webinar with social media smarty, Cody Barbierri of Piehead, next Wednesday (11/17) titled Retain Brand Loyalty with Location-Based Services. The webinar is free and it will take place from 2:00 – 3:00 PM ET.
Here’s the official writeup of the event:
Facebook has expanded the value of location-based check-ins for its 200 million plus mobile users. Twitter has broadened the horizons of its geolocation platform to provide more value for businesses and users. Foursquare has exploded to more than 4 million users and continues to offer businesses ways to build brand loyalty. Location-based services are certainly here to stay.
Utilizing mobile and location-based concepts to engage an audience on new levels can do wonders for a brand that’s looking to increase customer loyalty. The marketing potential around these services, like Foursquare and Facebook Places, represents an opportunity for brands to engage and retain their key audiences.
Location-based services represent a new access point for brand engagement and marketing opportunities. While every brand’s marketing goals and objectives are different, some of the potential uses may include special offers and discounts sent via mobile, games and mobile apps.
Join two industry leaders for this thought provoking web seminar and discover how targeted location-based service campaigns can drive increased consumer engagement and long-term brand loyalty. By attending the event, you will not only learn about the major players in the space, but also gain greater insight into how to:
- Track customers using various location-based services
- Engage with users to ensure increased brand loyalty
- Retain and develop relationships while giving potential customers reasons to convert
- Analyze marketing efforts and customer response through continuous analysis
- Cody and I will also be available to answer your questions during a live Q+A session.
Hope you can join us! Register here.