Powered and The Power of Social Business Design

Cross-posted from Powered.com

A new day is dawning at Powered and its name is social business design. If you’ve heard that term before, you can thank the folks over at Dachis Group – who Powered is now a part of. That’s right, you can read that again, “who Powered is now a part of.” That’s because as of yesterday, December 20, 2010, the very same Dachis Group acquired Powered and it’s subsidiaries, crayon, StepChange and Drillteam.

Social Business Design

Over the past 2.5 years, Dachis Group introduced the concept of social business design to the world and they’ve grown their business around it. Social business draws on many disciplines.  It is composed of Enterprise 2.0 thought leaders including Dion Hinchcliffe, engaging with practitioners from the 2.0 Adoption Council, and bringing technology to life through Headshift. It draws upon the visual thinking capabilities of XPLANE and formulate business strategy through the business unit they’ve grown by hand since their beginning.

So how does Powered fit into social business design? Quite nicely in fact. Because Powered and its subsidiaries are all about social business customer engagement. You may know this as social media marketing, but calling it that doesn’t do the concept of more deeply engaging one’s customers justice. In fact, the problem with many social media campaigns is just that. They are campaigns, not sustainable programs that grow over time.

Where businesses truly succeed is when they transform from the inside out by re-engineering their processes, culture and technologies to get the most out of their relationships with their employees, partners, customers and fans. As part of the Dachis Group, Powered and its subsidiaries can now provide our customers workforce collaboration, customer participation (or engagement) and business partner optimization.

Needless to say, we here at Powered are excited to be part of the largest social business consultancy in the world. That, combined with the fact that we are part of a company with over 220 employees and offices in 10 cities across five different countries, gives us the best opportunity to win. And at the end of the day, who doesn’t like winning?