There’s something unusual going on the universe. I’m not sure what force is behind it but about 3-4 years ago, a new set of “railroad” tracks of sorts — that of the virtual variety — were laid down coming from locales north, east and northeast to a little old town in Texas called Austin. Well, Austin’s actually not that little. And it happens to be the capitol of Texas. But that’s besides the point. The key here is that some of the smartest social business minds in the country are flocking in droves to the live music capital of the world.
While I don’t necessarily consider myself in that set of “smartest social business minds,” I have worked in the community/social media for business space for the last five plus years. And two and a half years ago, that same force I referenced in the first paragraph drew me like a migratory bird to the ATX (a cutesy little name we like to use to reference the capitol city). Of course it didn’t hurt that my former company, Powered, was recruiting me to become their CMO. But that was only one of a dozen factors that played into my attraction to the great city of Austin.
At the risk of rambling on for too long, you’ll notice that in this post [orchestrated by one of those great minds, Peter Kim] that a number of the Austin transplants I referenced earlier have weighed in on why they decided to move here to work (or in some cases, stay).
And to directly “borrow” Peter’s closing quote…
“Our town will soon welcome 15,000+ visitors for SXSWi. You might be one of them. If so, while you’re here I encourage you to think about the nice people, great weather, low cost of living, live music, nationally recognized public schools, BBQ and breakfast tacos, and the growing community of your peers that call this town home. I know all of the people on this post are seeking great talent to join their firms and you might want to drop an inquiry or two while you’re here. (Click here for [WCG’s] open positions.)
I have no regrets about leaving that brand new house behind in Boston, because we’re building the social business capital of the world.
Any interest in joining us?”