Using Location-Based Services as a Content Harvester

Guest post by Jay Baer, social media and content strategist at Convince & Convert, and co-author of The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter, and More Social.


Sure, location-based services are great for customer engagement and loyalty rewards. But they are also potential sources of great content.

When we say “content creation” what we usually think of is the company in question creating informational materials themselves, and putting that information on a website, blog, and/or YouTube. But when you look at the tips in Foursquare (or the customer-created microcontent in any LBL platform) you’ll see an array of potential content handholds.

At Yogi’s in Bloomington, Indiana the Foursquare tips talk about karaoke night, the restaurant’s signature “Big Salads”, and even a beer education class. All of these + other tips are potential blog posts, email newsletter topics, podcasts and other content pieces that Yogi’s can use to inform and entertain customers and prospects.

Through location-based services, customers are telling companies what they think is most interesting and noteworthy. Tap into that stream and use it as raw materials for your next round of content creation.

  • Jody

    Salad Day, Karaoke, Beer Education classes- I’m in! Interesting customers making content for me. Innovative. Thank you

  • Handbagswholesalestore

    Syria called yesterday for an
    emergency summit of Arab League heads of state handbags
    , in an apparent bid to thwart its decision to
    suspend Damascus for cracking down on protests whole sale handbags fashion handbags
    best handbags

  • Cheapforuggsboots

    If me can know you think.I can Investors in China’s main financial district are
    talking about the following before the start of trade today Cheap Uggs

    Stocks may be mixed as investors look Uggs Tall Boots for signals of
    financial stability in Europe and signs of easing of the tight monetary policy
    that is hurting the China’s real estate Sale Uggs Boots industry and small
    businesses Classic Uggs