Sure, location-based services are great for customer engagement and loyalty rewards. But they are also potential sources of great content.
When we say “content creation” what we usually think of is the company in question creating informational materials themselves, and putting that information on a website, blog, and/or YouTube. But when you look at the tips in Foursquare (or the customer-created microcontent in any LBL platform) you’ll see an array of potential content handholds.
At Yogi’s in Bloomington, Indiana the Foursquare tips talk about karaoke night, the restaurant’s signature “Big Salads”, and even a beer education class. All of these + other tips are potential blog posts, email newsletter topics, podcasts and other content pieces that Yogi’s can use to inform and entertain customers and prospects.
Through location-based services, customers are telling companies what they think is most interesting and noteworthy. Tap into that stream and use it as raw materials for your next round of content creation.