About Aaron

Aaron is the president of independent integrated marketing and communications agency, WCG. WCG is part of W2O Group, a collection of agencies focused on driving “pragmatic disruption” for the world’s leading brands and organizations using software-enabled analytics solutions. Strout is also one of several employees providing a social voice for the company via his blogging, podcasting and speaking activities. Once a month, Aaron also writes a mobile/location-based marketing column on MarketingLand.com.

Prior to joining WCG, Aaron spent time as the CMO of social media agency, Powered Inc., VP of social media at Mzinga and director of interactive at Fidelity Investments.

In addition to his knowledge of the interactive and social media landscape, Aaron has more than 20 years of online marketing and advertising experience, with a strong background in integrated and online marketing. Aaron is a founding member and former president of (BIMA) and a member and former board member of the Massachusetts Innovation & Technology Exchange (MITX).

Aaron is also the co-author of, Location Based Marketing for Dummies (Wiley).

You can reach Aaron at stroutmeister AT gmail DOT com or on Twitter.