Reluctantly Pinning My Way Around Another Social World

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Guest Post by Laura Beck Last month, I finally broke down and joined Pinterest. I didn’t want to. I held off for as long as I could, for a few reasons: I have a hard enough time keeping up with Facebook and Twitter, my two social means of choice; I heard Pinterest is a time […]

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SXSW Interactive 2012: Key Takeaways

Originally published on WCG’s blog. What is SXSW? If you haven’t ever been to South by Southwest interactive (SXSWi), it’s somewhat of a surreal experience. For anyone in the digital/social media space, it has become “the” conference to attend due to the sheer number of startups, brands, thought leaders and level of networking that goes […]

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April 16 is Foursquare Day: Are you in?

Do you love foursquare? Wesley Faulkner and I do. And we want to show our pride by celebrating foursquare day on April 16 in Austin with a party and a little charity while we’re at it. If you’re interested, the first step is to sign up on Meetup here. More details will be released on that […]

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Digby Localpoint: The Future of Location-based Marketing?


As an enthusiast about the mobile/location-based services space, I’m always excited to hear about ground-breaking new technologies and services, particularly those that are built with businesses in mind. To that end, I couldn’t resist sitting down (virtually) with my friend and director of product and development at Digby, Doug Wick. During our conversation, Doug and […]

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Location-Based Marketing: 2011 in Retrospect

For anyone that follows the location-based services space, there is no doubt that it has been a big year. With several key acquisitions (Whrrl, WHERE and Gowalla), transitions (Facebook), going-out-of-businesses (Bizzy) and key partnerships (foursquare and American Express), there has been a lot to keep track of. To that end, my friend and co-author of […]

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Hubspot Creates Cool Infographic to Show off New Marketing Grader Tool


I’ll preface this post with the fact that I like the people over at B2B marketing company Hubspot… A LOT. They have a smart CEO in Brian Halligan and an equally smart CMO in Mike Volpe. Add to that mix, former 140 CEO, Laura Fitton and a slew of other “roll-up-your-sleeve” types and you get […]

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I (Still) See You

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A couple of years back I wrote a blog post called I See You. It was based on a concept borrowed from numerous groups of indigenous tribes world wide but re-presented in the runaway hit movie, Avatar, where the native inhabitants of planet Pandora used the term to acknowledge one another in a deeper way […]

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15 Tips for Creating, Curating, Capturing and Cross-Purposing Content

Originally posted on WCG’s blog on 9/30/11. How many times have we heard that content is king? Believe it or not, probably not enough. That’s because good content is a major component in creating successful presences and connections on the social web. And with Facebook’s most recent announcement it sounds like brands will need to […]

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5 Reasons Location-Based Services Benefit Customers


Two days ago, I wrote a post about “location” being the last third of the “holy trinity of data” for marketers. In the post, I explained why Facebook’s move away from check-ins wasn’t necessarily a bad thing. In writing the post, however, I neglected to mention why location-based services (and perhaps Facebook with its new […]

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Bring on the Content at SXSW 2012!

The guts of this post were cross-posted from colleague, Meredith Owen’s, fabulous write up on the WCG blog. Big thanks to her for doing the heavy lifting on this. If you hadn’t noticed, it’s that time of year again. Yes the time where all of your social media friends flood your Twitter stream and Facebook […]

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