Search Inside Yourself [Book Review]

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Several weeks ago, I was asked to review the book, Search Inside Yourself, written by long-time Google engineer, Chade Meng-Tan (Meng for short). His official title at Google is “Jolly Good Fellow,” and after reading a couple of chapters of his book, it’s easy to see how he earned his title. Most impressive is that […]

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Reluctantly Pinning My Way Around Another Social World

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Guest Post by Laura Beck Last month, I finally broke down and joined Pinterest. I didn’t want to. I held off for as long as I could, for a few reasons: I have a hard enough time keeping up with Facebook and Twitter, my two social means of choice; I heard Pinterest is a time […]

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SXSW Interactive 2012: Key Takeaways

Originally published on WCG’s blog. What is SXSW? If you haven’t ever been to South by Southwest interactive (SXSWi), it’s somewhat of a surreal experience. For anyone in the digital/social media space, it has become “the” conference to attend due to the sheer number of startups, brands, thought leaders and level of networking that goes […]

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April 16 is Foursquare Day: Are you in?

Do you love foursquare? Wesley Faulkner and I do. And we want to show our pride by celebrating foursquare day on April 16 in Austin with a party and a little charity while we’re at it. If you’re interested, the first step is to sign up on Meetup here. More details will be released on that […]

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Digby Localpoint: The Future of Location-based Marketing?

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As an enthusiast about the mobile/location-based services space, I’m always excited to hear about ground-breaking new technologies and services, particularly those that are built with businesses in mind. To that end, I couldn’t resist sitting down (virtually) with my friend and director of product and development at Digby, Doug Wick. During our conversation, Doug and […]

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Location-Based Marketing: 2011 in Retrospect

For anyone that follows the location-based services space, there is no doubt that it has been a big year. With several key acquisitions (Whrrl, WHERE and Gowalla), transitions (Facebook), going-out-of-businesses (Bizzy) and key partnerships (foursquare and American Express), there has been a lot to keep track of. To that end, my friend and co-author of […]

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Hubspot Creates Cool Infographic to Show off New Marketing Grader Tool

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I’ll preface this post with the fact that I like the people over at B2B marketing company Hubspot… A LOT. They have a smart CEO in Brian Halligan and an equally smart CMO in Mike Volpe. Add to that mix, former 140 CEO, Laura Fitton and a slew of other “roll-up-your-sleeve” types and you get […]

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I (Still) See You

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A couple of years back I wrote a blog post called I See You. It was based on a concept borrowed from numerous groups of indigenous tribes world wide but re-presented in the runaway hit movie, Avatar, where the native inhabitants of planet Pandora used the term to acknowledge one another in a deeper way […]

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15 Tips for Creating, Curating, Capturing and Cross-Purposing Content

Originally posted on WCG’s blog on 9/30/11. How many times have we heard that content is king? Believe it or not, probably not enough. That’s because good content is a major component in creating successful presences and connections on the social web. And with Facebook’s most recent announcement it sounds like brands will need to […]

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5 Reasons Location-Based Services Benefit Customers

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Two days ago, I wrote a post about “location” being the last third of the “holy trinity of data” for marketers. In the post, I explained why Facebook’s move away from check-ins wasn’t necessarily a bad thing. In writing the post, however, I neglected to mention why location-based services (and perhaps Facebook with its new […]

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