Hubspot Creates Cool Infographic to Show off New Marketing Grader Tool

hubspot_republican_infographic

I’ll preface this post with the fact that I like the people over at B2B marketing company Hubspot… A LOT. They have a smart CEO in Brian Halligan and an equally smart CMO in Mike Volpe. Add to that mix, former 140 CEO, Laura Fitton and a slew of other “roll-up-your-sleeve” types and you get [...]

[Continue reading...]

I (Still) See You

Screen shot 2011-11-04 at 1.40.58 PM

A couple of years back I wrote a blog post called I See You. It was based on a concept borrowed from numerous groups of indigenous tribes world wide but re-presented in the runaway hit movie, Avatar, where the native inhabitants of planet Pandora used the term to acknowledge one another in a deeper way [...]

[Continue reading...]

15 Tips for Creating, Curating, Capturing and Cross-Purposing Content

Originally posted on WCG’s blog on 9/30/11. How many times have we heard that content is king? Believe it or not, probably not enough. That’s because good content is a major component in creating successful presences and connections on the social web. And with Facebook’s most recent announcement it sounds like brands will need to [...]

[Continue reading...]

5 Reasons Location-Based Services Benefit Customers

five

Two days ago, I wrote a post about “location” being the last third of the “holy trinity of data” for marketers. In the post, I explained why Facebook’s move away from check-ins wasn’t necessarily a bad thing. In writing the post, however, I neglected to mention why location-based services (and perhaps Facebook with its new [...]

[Continue reading...]

Bring on the Content at SXSW 2012!

The guts of this post were cross-posted from colleague, Meredith Owen’s, fabulous write up on the WCG blog. Big thanks to her for doing the heavy lifting on this. If you hadn’t noticed, it’s that time of year again. Yes the time where all of your social media friends flood your Twitter stream and Facebook [...]

[Continue reading...]

The Process of “Ideation” and Validation before Starting a Company

This is a guest post from Mukund Mohan, CEO of Jivity, a social commerce and brand merchandising company. If you’re like most entrepreneurs (I fall in this bucket), who want to start a company, you probably get 100 exciting ideas in one day and none that excite you for the next 100 days. I know enough entrepreneurs [...]

[Continue reading...]