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Aaron Strout

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Social Marketing Challenge: In 100 Words or Less…

February 10, 2009 By Aaron Strout 54 Comments

Two of my colleagues just issued me a challenge. They wanted me to reach out to my good friends on Twitter and ask them for their definition of Social Marketing in 100 words or less. I won’t bias you in any way other than to say I already know what the Wikipedia definition says so no need to parrot that back to me. 😉

Best answer (as voted on by my two colleagues) gets a $20 iTunes or Starbucks card (your choice). Please submit your 100 word (or less) submission in the comments below. If you don’t want to submit your choice publicly, e-mail me at stroutmeister AT gmail DOT com.
UPDATED 2/26 – I neglected to mention that my esteemed colleagues, DP Rabalais and Natanya Anderson chose Shannon Paul as the winner. Her definition is below (congrats Shannon!):

Social marketing injects humanity into the delivery and reception of business communications by emphasizing relationships and meaningful experiences with people rather than simple transactions with publics.

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