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Aaron Strout

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Top 10 Posts of 2010

December 30, 2010 By Aaron Strout 3 Comments

Part of me hates these posts. Part of me feels like it’s important to be introspective and acknowledge what resonated with those whom I am fortunate enough to read me (even if just occasionally). What I have tried to do here is provide a little behind the scenes commentary — maybe my version of a “director’s cut — on each of my top 10 most popular posts for 2010.

  1. How Important is your Twitter Bio – Blown away by how many retweets and reads this got. It was a fairly basic post but it seemed to resonate. Not that I’m complaining…
  2. Are foursquare and Gowalla Just Shiny Objects – My favorite thing about this post was the conversation in the comments. I think no fewer than 15 new blog posts got written in the process and I learned a ton from people that are much smarter than me.
  3. What Marketers Want – This was the announcement post from our acquisition of crayon, Drill Team and StepChange earlier in the year. In some ways, this is like one of those great movies that you release too late in the season to be considered for the Academy so it ends up being a lame duck in the subsequent year’s voting. Glad to see this land in the #3 slot.
  4. Initial Thoughts on Facebook Places – Not my best post but obviously a hot topic. I’m still VERY interested in finding out how disruptive Facebook will be in the world of location based services.
  5. Brand Haiku – One of the most fun (and easiest) posts I’ve ever written. I was blown away by the fact that many of my blogger friends were willing to participate in this fun little game. Let’s just call this my 45 in 45 of 2010.
  6. Movember Time, Austin Style – Anyone that knows me, even a little – knows that I participated in Movember this year. I know, it gets old quick for those following me on Twitter and Facebook. But it was for a good cause. And we raised nearly $32,000 toward fighting cancer in men.
  7. Tale of Two CMOs: A Study in Contrasts – This goes down as the post with the most potential and the worst execution. I liked where it was heading but I immediately realized how hard it was going to be to write as a series the minute I started putting pen to paper.
  8. I See You – Maybe one of my favorite posts of all times. Riffing off the key phrase in the movie, Avatar, I loved what this post stood for. I was equally glad to see others embrace this.
  9. Pluralitas Non est Ponenda sine Necessitate – Flexing my Latin muscles a little. This was inspired by the principle of Occam’s Razor. Surprised to see this make its way into the top 10.
  10. The Power of One – the result of a little experiment I did on Twitter. I’m sure there was little to no statistical significance of my study but it was a cool concept. And I liked the comments.
So who else wrote a post that you liked a lot this year? Make sure you post it in the comments. If I get enough of them, I’ll either write a new post or at least include it in the body of this one as a post script.
Thanks again for taking the time to read and retweet me. Hope you have an awesome 2010 and if I’m lucky, I’ll see you at SXSW this year.

2010 Predictions from Social Media Breakfast Austin

December 18, 2009 By Aaron Strout 1 Comment


Earlier this week, my friend, Bryan Person, invited me to be one of ten speakers to offer a prediction up for 2010. Bryan wisely segmented the group into categories (see below) so that you didn’t get the same prediction several times.

Wesley Faulkner | fundraising
Dara Quackenbush  | education
Sheila Scarborough | travel/small biz
Lisa Goddard | nonprofit
Mike Chapman | public policy/politics
Tim Hayden | media & events
Kathy Mandelstein | B2B Marketing
Aaron Strout | brands
Deirdre Walsh | B2B marketing & community
Jen Wojcik | recruiting

My prediction (branded online communities) comes about three quarters of the way through but I strongly recommend that you listen to all ten as you’ll find some interesting and useful insights.

  • Blog post wrapping up the breakfast (including PPT presentation of photos and memorable tweets)
  • Blog post with embedded Scribd document of the predictions
  • SMB Austin Ustream page
  • SMB Austin 11 presentation: Photos and Tweets (Slideshare.net)
  • Event photos by Callie Richmond

What are your predictions for 2010?

Photo credit: Callie Richmond Photography

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