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Aaron Strout

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Quick’n’Dirty Episode 52: We Love Your Tweets

July 15, 2010 By Aaron Strout 5 Comments

It’s hard to know where to begin on the recap of this episode of the Quick’n’Dirty podcast. While the end result ended up being pretty good, the getting there part was a little nerve-wracking…

Having spent a day and a half out in Napa at the Wine Industry Technology Syposium, I knew that wedging in the Quick’n’Dirty with co-host, Jennifer Leggio, was going to be a little tricky. But with a 2:05 PM flight and a start time for the show of 12:00 PT, I figured that I would have enough time to get from Napa to Sacramento (about an hours drive) in time to get settled at a local Starbucks before doing the show. That was right up until the point where my iPhone decided to crash on me (apparently the outcome of updating all of my apps without having upgrade to the new 4.0 operating system).

Well with this post as my witness you can probably deduce that I did make it to Sacramento in time to co-host the show. The only hitch being that I had to do so from a rest area about 4 miles away from the Sacramento airport… in my rental car. For any of you wondering where I was in the chat room or on Twitter, that’s where I was. So now that you know the back story, on to the recap!

Jennifer and I kicked today’s show off with our social app of the week. Our choice was none other than Taxi Magic, a service that allows one to order and pay for a cab, all from the comfort of your iPhone, Droid, Blackberry or Palm app. The coolest part is that it uses your GPS to track you down so you never actually have to call the cab. Self-admittedly, this app isn’t that social but it’s very useful and I think may adopt more social features like integration with location-based services, etc. in the future. As I mentioned on air, a big old hat tip goes out to my friend, Chris Heuer for pointing this service out to me.

Next up was our guest of the week, the lovely and talented, Adele McAlear. If her name sounds familiar, it might be because she was our featured Twitterer back on episode 28. This go around, Adele was kind enough to share some information on her latest project called Death and Digital Legacy. While that may sound a little morbid, it’s actually a growing issue and addresses some of the messiness involved with a person’s digital assets (e-mail accounts, social networks, blogs, etc.) in the event that they die. According to Adele, some of the e-mail providers like Google have created a process to obtain the “contents” of a loved one’s e-mail account but there are a number of validations and documents that must be produced first making the process a difficult one. One the other hand, most of the social networks really have done very little to allow for the transfer of ownership of onc’s digital assets post mortem.

Our featured Twitterer of the week (and the reason for the title of this week’s post) was AJ in Nashville. Jennifer discovered AJ through his regular commenting on her ZDNet Blog and liked that AJ started calling her “Scrapster” (a nod to her feistiness). Regular listeners will then a know that Jennifer has a phrase that she likes to use as we wrap up the Twitterer of the Week segment ie “we love your tweets.” This week, Jennifer was a little “we love your tweet happy” and started saying it after our social app of the week. Bot being one to let an opportunity to poke a little fun slip by, I insisted on using the phrase a dozen more times during the show including in the title of the wrap up.

Last up was our point counterpoint. And for once, it was a topic that Jennifer and I did disagree on. Inspired by a recent article on Yahoo that talked about 10 brands that would likely disappear in 2011, I teed up the question of, “will brands that don’t embrace social go away?” My answer was yes based on my own observations and validation from authorities like Charlene Li and Professor Jerry Wind. Jennifer disagreed and pointed to a number of B2B examples (her company included) that should do fine as long as they made good products.

Want to listen to past episodes of the Quick’n’Dirty podcast? You can find them all here on BlogTalkRadio or on iTunes by searching for Quick’n’Dirty. You can also read recaps of past shows on Jennifer’s, my and now Rich Harris’ blogs. So until next week, remember, “we love your tweets!”

Quick-n-dirty Podcast Recap 28: The Powered Acquisition News

January 19, 2010 By Aaron Strout Leave a Comment

It’s always nice when you have a chance to mix business and pleasure. I guess you could say I do that every week on the Quick-n-Dirty podcast show I do with my co-host, Jennifer Leggio. Even though the show happens after work hours for me, I try and take full advantage of putting into practice things I learn at work into the show and vice versa. However, this week in particular, I had the opportunity to invite three of my new colleagues onto the show.

To that end, my company, Powered, announced this week that we had acquired three other social media agencies — crayon, Drillteam and StepChange. With those acquisitions came 35 new social media smarties including Greg Verdino, chief strategy officer at crayon, Steve Kleinberg, principal of Drillteam, and Kevin Tate, principal at StepChange, the very same three guests that joined us on the Quick-n-Dirty show.

Not wanting to muck things up too much, we did start the show off with our usual “social network or tool of the week.” I voted for Boxcar which unfortunately isn’t on the Android or the Blackberry platforms (a negative for Jennifer). The bottom line is that Boxcar allows you to surface status updates and messaging alerts to text messaging level on the iPhone. For instance, you can choose to be notified when someone DM’s you on Twitter, when one of your friends on Facebook does a status update or when your favorite blogger publishes a new post. The reason I like Boxcar is that I’ve found the “send to SMS” feature to be a little flukie. It also gives me the capability to set times to turn the alerts on and off (for instance turn the alerts on at 7 AM and turn them off at 11 PM).

Next up, was the guest portion of the show. To keep the new Powered team on the up and up, I agreed with Jennifer to swing around and sit in the guest seat with Jennifer playing the role of interviewer. She asked some engaging questions like, “do you really believe that Powered is the first full service social agency?” Why did we decide to maintain the StepChange and Drillteam names while folding crayon into Powered proper?”and “can Powered really call itself a full-service agency when it’s still made up of three somewhat separate companies?” (she pulled no punches!)

Pictured: Greg Verdino, Kevin Tate & Steve Kleinberg

This week’s featured “Twitterer” was none other than the fabulous Adele Mcalear (whom we know pronounces her last name “mac-a-lear”). Both Jennifer and I have followed Adele for a while and like her poise, sense of humor and smart thinking about the social space. As a nice bonus, Adele was listening in on the podcast and hung out in the chatroom so we got to interact with her as the conversation was going on.

Last but not least, we did our signature “point / counterpoint” portion of the show which wasn’t really much of a debate this time. Our focus was on “real social media leaders” or people that were learning and sharing based on actual experience in helping businesses tap into the power of social media. This was opposed to some of the motivational speaker types that don’t have any real business experience but rather are working hard at translating their own personal social media success into a viable business model. No suprise that Jennifer and I were both in strong agreement on this front.

Just a reminder, our live show is every Thursday at 3 PM PT. Archived versions of the show can be found on iTunes (search Quick and Dirty), on BlogTalkRadio or on my blog as a widget in the right-hand column. Write ups from the each episode can be found on this blog or on Jennifer’s ZDNet blog.

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