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Aaron Strout

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It’s Truck Day

March 9, 2011 By Aaron Strout 1 Comment

Nearly two and a half years ago I announced that I was packing up my belongings and moving down to Austin from a place I had called home for most of my life. When I decided to head south, not only was I leaving a comfortable job as VP of social media at a company called Mzinga, I was also saying goodbye to most of my family and many of my friends that I had grown to know over the years.

Since then, I’ve had an amazing run that’s included meeting hundreds of new friends both here in Austin and all over the country; helping my company, Powered, acquire three other companies; working closely with two of my colleagues (and good friends), Joe Jaffe and Greg Verdino to launch and market their books; landing several great new clients; securing a book deal of my own with friend and co-author, Mike Schneider, to write Location Based Marketing for Dummies; and then ultimately getting acquired by social business consultancy, Dachis Group.

As you can imagine, getting acquired is not an insignificant thing. Throw in the fact that the company acquiring Powered is the largest social business consultancy in the world AND I happen to be friends with the managing director (Peter Kim) and CEO (Jeff), along with several other folks that work there and you have the potential for something pretty incredible. I tried to convey some of this excitement in the post I wrote on the day we announced the acquisition. To that end, I’m a huge believer in the power of social business design and I have been for years. But…

Yes, you knew there was a “but” coming, especially based on the title of this post (more on that in a minute). In spite of my respect for Jeff, Peter, Kate, April, Bryan and all my former Powered colleagues like Natanya Anderson, Kevin Tate, Greg Rau, Steve Kleinberg and Jen van der Meer, I’ve decided to once again pack up the bags and move my little old self over to another company called WCG. This time, the move requires a lot less distance and many fewer goodbyes. Fortunately for my family and me, WCG has one of their offices here in Austin so I’ll just be about four blocks down the street from my old office.

At the end of the day, this has zero to do with me leaving a great company with a ton of smart people and a winning game plan. Instead, it has everything to do with me joining another great company with a ton of smart people and a winning game plan… but with a personal mandate of focusing on location based marketing. And as I mentioned earlier when I mentioned my book deal, I’m very passionate about helping companies figure out how to tap into the power of mobile and location based services like foursquare, Gowalla, Whrrl, Where and Bizzy to deepen customer loyalty.

With perhaps the longest preamble in history… that brings us to the topic of Truck Day. For any of you that follow baseball closely, you might know that “Truck Day” is the day where Major League Baseball Teams pack up their trucks and head south to the likes of Florida and Arizona to kick off spring training. Any of you that follow me on Facebook or Twitter also know that I am a HUGE Red Sox fan so after a long, baseball-less winter, I get really excited about things like Truck day because it means that the season is just around the corner. Seeing that today is my first day in the office at WCG, I look at this as my “truck day” or my day to kick off what I expect will be an amazing journey.

Before I forget, however, I would like to take a minute to thank the Powered team with special shout outs to Natanya, Kathy, Ron, Ken and David. You took a chance on me two and a half years ago and as a result we all had the opportunity to hold on for what turned out to be a crazy yet fulfilling ride. In addition, I want to thank Jeff Dachis and Peter Kim for being such good friends, supporting my decision and helping me through the transition. And finally, to Bob Pearson and Jim Weiss for giving me this fantastic opportunity to join the WCG team (this is also where I give a big hat tip to my friend, Greg Matthews, for helping start up the conversation between Bob, Jim and myself). Oh, and of course my loving wife, Melanie, who has been nothing but supportive through the entire process.

Now it’s time to PLAY BALL!



image courtesy http://msmaggiemoo.blogspot.com/

My Biggest Influencers (cross-posted from Mzinga.com)

October 29, 2008 By Aaron Strout Leave a Comment

As I transition out of my current role at Mzinga, I’m selectively cross-posting some of my more memorable posts on this site. Don’t worry, I’ve obtained the blessing of the higher-ups at Mzinga (their a cool bunch). More to come!

Cross-posted on Mzinga.com (original post date, January 16, 2008)

Like Jake Mckee aka “The Community Guy, I too got tagged with a cool meme by my good friend, Mukund. As a result of being tagged, I’m now on the hook to share my life’s three biggest influencers. Not an easy excercise by any stretch but I’m going to take a shot. Here goes:

  • My Parents – I would be an ungrateful child if I didn’t include my parents in this list. I know, this list is supposed to be thought provoking and impart all sorts of wisdom to the people reading this blog post. But for this choice, I’ve got to stay grounded. My parents did a bang up job of teaching me life’s important values (respect, honesty, integrity to name a few) and for the most part, I think I turned out okay. As a father of three, I now have the pleasure of trying to figure out how I can do the same with my children. Any of you who have kids know that this is not an easy task.
  • L. Ron Hubbard – NOT! I couldn’t resist including him, especially given the leaking of Tom Cruise’s absolute whack job of a tape. This is a must listen if you haven’t heard it already.
  • Ms. Latin – Yup, she was my 11th and 12th grade honors French teacher. At the time, I hated her guts. As it turns out, Ms. Latin realized something about me early on i.e. that was that as much as I was a relatively smart guy — notice I said “relatively”‘ — but I didn’t apply myself to school nearly as much as I should. My reward for such behavior? Two to three hours of French homework EVERY night (on top of three to four hours of other homework.) Of course I bucked her every step of the way but as I close in on my 40th year on this planet, I can look back and appreciate the work ethic Ms Latin instilled in me. Most important (and impressive) was that she never gave up on me and for that I thank her.
  • Sean Belka – I met Sean at Fidelity Investments back in 1997. He was the head of our online partnerships group and I was working in the interactive group for Fidelity’s in-house ad agency. At the time, Sean was negotiating partnerships with the likes of companies like Yahoo! and Lycos (remember them) and my group was providing the online assets for these partnerships. I didn’t know Sean well at the time but I remember being impressed by his wit, humor and ability to target cutting edge companies for strategic partnerships.

    Fast forward to 2003 when I was re-orged into Sean’s group right after he was named the head of segment marketing at Fidelity. In no time at all, Sean resurrected a partnership group and tapped me as one of the leaders in the group. As a result, I had the rare opportunity to join Sean and our division president for meetings with luminaries like Eric Schmidt at Google, Jeff Jordan of eBay (he was the president of eBay U.S. at the time) and Dan Rosensweig of Yahoo (their COO.) These meetings left an indelible impression on me and I will be forever grateful to Sean for giving me that opportunity.

  • Barry Libert (I know I said “3” but I couldn’t resist) – Barry is our current co-CEO at Mzinga and my partner on the We Are Smarter project. I’ve worked with Barry for a little over a year and a half and I have to say that to know Barry is to love him. He’s hands down one of the smartest guys I’ve ever met and a more strategic guy you’ll never meet. He’s also very approachable which is one of the things I like most about him. I won’t lie, there have been times over the years that I’ve wanted to throttle him (I’m sure he’s felt the same way about me) but at the end of the day, he’s the guy that really pushed me into social media.

Who are your biggest influences? Let’s find out from Francois Gossieaux, Nate Ritter, Jim Storer and Dave Wilkins since they’ve all been tagged!

Francois Gossieaux, Nate Ritter, Jim Storer, Dave Wilkins, Pauline Brannigan

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