Citizen Marketer 2.1

Aaron Strout

Adverve: My Recent Guest Appearance

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Last week, social media smarties, Bill Green and Angela Natividad, were kind enough to have me on their weekly podcast, Adverve. I have listened to the show a few times before and love Bill and Angela’s wit and insight. This show was no different as we talked about:

  • agencies of the future
  • privacy
  • how a particular well-known church might use social media
I have to say, the topic about church and social media was one of the most interesting / thought provoking I’ve ever discussed. Kudos to Angela for pushing me to really think that one through. If you have a chance, please give the show a listen. You can weigh in on my blog or the Adverve blog (or both if you are REALLY feeling motivated).
Enjoy!

Tiny Bubbles, Beancast Style

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Sunday night, I had the privilege of participating in Bob Knorpp’s BeanCast show for the third time. This go around, I joined big thinkers, Joe Jaffe, president and chief disruptor at Crayon, Bill Green, owner of Make the Logo Bigger and Adverve and Matt McDermott, assistant creative director at, Renegade.

http://www.odeo.com/flash/audio_player_standard_gray.swf

During the show, we covered a lot of ground (Bob demands a lot of his guests):

  • Google’s realtime search – namely, will it make a difference and will marketers care?
  • Astroturfing – why it’s a bad idea.
  • Method’s “bubble” ad – should they have pulled it?
  • Augmented reality – does it have legs?
  • Abbey Klaassen – do we agree or disagree with Abbey’s assertion that advertisers are missing the boat on doing more around Super Bowl ads.

Great show. I highly recommend that you check it out here (mp3), here (show notes) or here (iTunes).

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