Sunday night, I had the privilege of participating in Bob Knorpp’s BeanCast show for the third time. This go around, I joined big thinkers, Joe Jaffe, president and chief disruptor at Crayon, Bill Green, owner of Make the Logo Bigger and Adverve and Matt McDermott, assistant creative director at, Renegade.

http://www.odeo.com/flash/audio_player_standard_gray.swf

During the show, we covered a lot of ground (Bob demands a lot of his guests):

• Google’s realtime search – namely, will it make a difference and will marketers care?
• Astroturfing – why it’s a bad idea.
• Method’s “bubble” ad – should they have pulled it?
• Augmented reality – does it have legs?
• Abbey Klaassen – do we agree or disagree with Abbey’s assertion that advertisers are missing the boat on doing more around Super Bowl ads.

Great show. I highly recommend that you check it out here (mp3), here (show notes) or here (iTunes).