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Brand Haiku

November 15, 2010 By Aaron Strout 3 Comments

Some people hate the fact that wifi is now available on airplanes. Not me. That’s because a few of my more creative ideas have come to me while on a plane (see my 45 in 45 series as an example). My latest is a fun little exercise that I’ve asked a number of my blogger friends to participate in. The goal is to write a haiku about a recent brand experience — good or bad.

For starters, let me share my haiku about my recent experience at the Intercontinental Hotel’s Crowne Plaza property in Atlanta. While I was only able to capture a brief part of my great stay at the hotel, I would argue that it was the most important part… and one that would make me come back for more.

Stayed at Crowne Plaza
Tons of workspace in lobby
They are biz friendly

And here is the list of my blogger friends that have also decided to participate along with a link to their blogs. If you want, we’ve made this easy by linking each blog post to one another. So while you can access all the posts from here, it may make for more fun to read them serially by clicking on the link at the bottom of each person’s post:

  • Jay Baer
  • Chris Carfi
  • CC Chapman
  • Adam Cohen
  • Jason Falls
  • Laura Fitton
  • Kyle Flaherty
  • Ann Handley
  • Beth Harte
  • Jennifer Leggio (part of the original group but a late add by me – doh!)
  • Valeria Maltoni
  • Greg Matthews
  • Jake McKee
  • Tamsen McMahon
  • Scott Monty
  • Sydney Owen
  • Jeremiah Owyang (see below)
  • Christine Perkett
  • Bryan Person
  • Jim Storer
  • Liz Strauss
  • David Armano
POST SCRIPT (11/15 @ 9:45 AM CT): After a grueling last few weeks working on his Social Strategy Report, Jeremiah is taking a few days off from blogging. However, he did offer up his #brand haiku via e-mail. His is posted below:

Stayed at Encore.
Very nice rooms on the strip.
I will return soon.

And as a double added bonus, here is my friend (and occasional #bromance) David Armano’s snarky haiku tribute to moi.

If you want to participate, feel free. Just let me know where your blog is and I’ll add you to the list. And to keep things rolling, consider tagging one of your friends in your post so that the chain continues.

And a few ex post facto additions:

  • Elmer Boutin
  • Sam Bradley
  • Sean Claes
  • Tyson Goodridge
  • Chuck Gose
  • Ian Greenleigh
  • Rachel Happe
  • Jen Mitchell
  • Chris Moody
  • Carissa O’Brien
  • David Parmet
  • Liz Phillips

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