You know that I have to REALLY like Mukund Mohan, co-founder of BuzzGain, to do two posts (here’s the other) about him in one day. It doesn’t hurt that he’s been one of the most influential and helpful people in my social media career — introducing me to people like Shel Israel, Ross Mayfield and Sam Lawrence. What I like most about Mukund is the fact that in spite of having launched four successful startups and knowing a zillion people in the online/social space, he’s still one of the most humble guys I know.
In honor of my good friend, Mukund Mohan, whose interview in the Experts in the Industry series is coming up later today, I thought it was about time to do a quick post about BuzzGain, the company he co-founded with PR 2.0 guru, Brian Solis. In full disclosure, I’m on Mukund’s advisory board which means that you now know that I can’t be completely unbiased in this post. But if you know anything about me, you know that if I’m not passionate about something, I don’t write about it.
- Ability to get detailed information on blogs including their reach, search engine rankings, readership trends, post frequency, contact information and related/ relevant blogs
- Provision of contact information on main stream media reporters with their email, beat information related to my campaign and their areas of coverage
- Sentiment analysis and tonality including positive, negative posts, news mentions and comments in a single place