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Tara Hunt’s “Whuffie Factor” Tidbits from Community 2.0

May 12, 2009 By Aaron Strout Leave a Comment

A few pearls of wisdom from Tara Hunt, marketing lead at Intuit aka @MissRogue’s keynote at the Community 2.0 Conference. Her focus is on “The Whuffie Factor.”

  1. Do good by doing well (quote from Craig Newmark) – also embraced by Stonyfield Farms
  2. Think customer-centrically. No brainer but one that we forget a lot. Remember to take your corporate hat off and think like a customer.
  3. Help others go further. Give tools to democratize:
    – Blogger – journalism
    – Flickr – amateur photography
    – Youtube – budding actors
  4. Spread love. Help people be better people. Mission cards are a good example – they say things like, “give someone a book” or “send drinks to a couple in love.”
  5. Value something bigger. Don’t forget to spend time focused on/thinking about public education, the environment, public transportation.
Following these concepts will help you to embrace The Whuffie Factor!

Making Whuffiehttp://static.slidesharecdn.com/swf/ssplayer2.swf?doc=makingwhuffie-1213173101741244-9&stripped_title=making-whuffie

View more presentations from Tara Hunt.

Photo Credit: http://blogs.bnet.co.uk/sterling-performance/2009/04/29/tara-hunt-the-wuffie-factor/

Upcoming Conferences: Where to Find me in April-June

April 10, 2009 By Aaron Strout 2 Comments

Yup, it’s that time of the year again. Conference time. We got things kicked off last month with SXSW and now we’re on to some of the “less networking/more learning” type conferences. While I’d like to get to a whole lot more, this is about all my work/personal life/mental health can handle for the time being.

  • Inbound Marketing Summit, SanFrancisco, CA April 28-29th (speaking)
  • AV Marketing Roundtable – Creative Ideas to Stretch Your Marketing Budget, Austin, TX April 30 (speaking/sponsoring)
  • Community 2.0, San Francisco, CA May 11-13 (attending/podcasting/blogging)
    NOTE: I have deep discount passes. Use code: GSTM2105AS when you register for $600 off.
  • Corporate Communication & Technology Conference, New York, NY  May 15-16 (speaking)
  • Inbound Marketing Summit, Dallas, TX May 27-28 (speaking/sponsoring)
  • BlogPotomac, Washington, DC June 12 (attending/podcasting/blogging)
Which conferences are you attending in the next three months? Is there one that I don’t have on the list that is a MUST attend?
Photo Credit: John Federico

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