Experts in the Industry: Mike Macadaan (3 of 45)

Next up in the Experts in the Industry: 45 Interviews in 45 Days series, Mike Macadaan. By day, Mike is the VP product & design at Tsavo Media. By night (and on weekends, he transforms into one of the co-founders of the uber-trendy event series, Twiistup. In fact, I met Mike late last summer at one of his Twiistup events in LA. If I didn’t say it already, Mike’s a pretty cool guy.

Here are Mike’s insightful answers to my five questions:

In one sentence, please describe what you do and why you’re good at it.
I work on a talented team of user experience visionaries and I’m good because I recognize and utilize the expertise on my team without letting my ego get in the way of where the best ideas come from.
 
How did you get into the world of online community, social media or social marketing?
I originally got into social media because it was an effective way to evangelize the benefits of balancing business driven design with more of a human centered approach.
 
If you had $10 million to invest in one company and one company only based on their use of “social,” which company would it be and why?
I’d invest in a new company that balances amazing content with social principles that entices introverts to open up.
 
Which business leader, politician or public figure do you most respect?
 
Would you join a toothpaste community? Why?
Sure – toothpaste is ripe for disruption.  I imagine that if you get enough bright people obsessing over toothpaste, the birth of a better mousetrap will occur.  After all, brushing your teeth is still kind of a pain in the ass so surely the toothpaste community will come with some kind of automated, green, politically correct, cost efficient way to clean the teeth.  Sounds like fun to me!
 
Freeform – here’s where you can riff on anyone or anything – good or bad. Or just share a pearl of wisdom.
Get your grandma, mailman, butcher, receptionist, admin or whoever else isn’t expressing themselves to jump into the conversation.  I’m inspired by the people I work with but it’s those that I least expect that floor me with simple wisdom.  Keep your eyes open for those everyday problems that haven’t been solved yet and create a better way to clean your teeth!

Experts in the Industry: 45 Interviews in 45 Days

I’m trying a little experiment. If it works, it could make for some interesting insights. If it doesn’t, you’ll still get some interesting perspectives. I’m interviewing 45 interesting people in the 45 days leading up to SXSW. To that end, I sent an e-mail out last night inviting a number of luminaries in the world of social in to answer a few short questions:
UPDATE (3/27): I’ve obviously run WELL beyond my initial 45 and we are now past SXSW. HOWEVER, I’m continuing the series as long as I have interviewees. I’ll probably cap this at 90 but if you’re on the list below and don’t have a date assigned to you, I would still LOVE to get your answers.
NOTE (1/29) – there are some add’l questions in the comments that interviewees may want to consider from GGroovin, Alex, Debra, Chad, and Geekmommy
  • In one sentence, please describe what you do and why you’re good at it.
  • How did you get into the world of online community, social media or social marketing?
  • If you had $10 million to invest in one company and one company only based on their use of “social,” which company would it be and why?
  • Which business leader, politician or public figure do you most respect?
  • Would you join a toothpaste community? Why? [for background on this question, see the “Would you Join a Toothpaste Community”]
    NOTE: MY FRIEND SARA DORNSIFE JUST ALERTED ME TO THE PRESENCE OF SOMEONE THAT ACTUALLY PLAYS IN THIS SPACE – http://toothhugger.com/
  • Freeform – here’s where you can riff on anyone or anything – good or bad. Or just share a pearl of wisdom.
So far, here’s the list of folks that have either 1) already answered my questions or 2) have responded that they are willing to participate. For the folks that have already responded, I’ve put dates next to their names. First up, Mr. Shel Israel who responded within a couple of hours of my e-mailing him.
Here’s the roster:

*Trying not to shaft folks by putting up their post over the weekend.
**With so many folks agreeing to do this interview, I’m going to start doubling up
over the next couple of weeks.

I have a number of other folks that I’ve invited to participate but if you know somebody that is a MUST interview, let me know. Also, it’s not too late to add a question or two. Just post ‘em in the comments.
If I’ve reached out to you via DM, you can e-mail me answers at stroutmeister AT gmail dot com
UPDATE 1/28 Just added Sam Lawrence, Greg Verdino, Doug Haslam and Adam Cohen, Peter Naylor, Mari Smith, Lionel Menchaca, Jennifer Leggio, Ann Handley, Dave Evans, Ben McConnell, Amber Naslund, Christine Perkett, Brooks Bayne, Leslie Poston, Marcel LeBrun, Laura “Pistachio” Fitton, Jim Turner, Francine McKenna, and Scott Monty

UPDATE 1/29 added Josh Hilliker, Bill Johnston, Jason Falls, Marvin Chow, Tim Walker, Stowe Boyd, Natanya Anderson, Patrick Moran, Sam Eder, Kathy Warren, Rachel Happe, Francois Gossieaux, Paul May, Gradon Tripp, Wayne Sutton, Lani & Benn Rosales, Ken Burbary, Mike Walsh, Sara Dornsife, Mike Lewis, Chris Brogan, Ari Herzog, KD Paine, Shannon Paul, Mack Collier, Doc Searls, Alexis Martin Neely, Aronado Placencia and Dennis Howlett

NOTE: Okay, I’ve officially exceeded 45. But that’s not a bad thing. Not changing the title of the post though.