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Aaron Strout

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Back to School Podcast: Talking Future of Advertising with Simon Mainwaring

December 16, 2009 By Aaron Strout Leave a Comment


Simon Mainwaring is an author, blogger and speaker who comes from a big agency background (Wieden Kennedy, Saatchi and Ogilvy). Not too long after we started following one another on Twitter, I began noticing that Simon’s updates contained a large dose of valuable links to articles, blog posts and research reports. Many of these reports were on the intersection of social, digital, advertising and marketing — four areas that are all crucial to day-to-day role as CMO of Powered Inc

After featuring Simon as “Twitterer of the week” on my weekly podcast show with Jennifer Leggio, I decided to invite Simon to do a Back to School podcast with me to talk about the future of advertising. During our conversation, we discussed the following topics:

  • Advantages of social over traditional media (as summarized in his recent post on, top 10 advantages of social media over traditional).
  • Why Simon thinks social media is easier to measure than traditional media.
  • Ways traditional and social media “play nice in the sandbox?”
  • Why do you think more companies aren’t getting “social?
  • Why advertising agencies are having a difficult time “getting” it.
  • Examples of a few companies that are mixing social and traditional well.
  • A few blogs that Simon draws his inspiration from (I like the fact that this isn’t your traditional fare):
    • Umair Haque’s Harvard Business Review blog 
    • Maria Popova’s Brainpicker blog 
    • PSFK

http://www.google.com/reader/ui/3247397568-audio-player.swf?audioUrl=http://powered-library.s3.amazonaws.com/shared/_podcasts/back_to_school/BackToSchool-06.mp3

To download this podcast, right-mouse click here.

If you want to hear more from Simon on “the Future of Advertising,” check out this Blog Out Loud video on Youtube.

Content is Still King: Interview with AOL CEO & Chairman, Tim Armstrong

November 6, 2009 By Aaron Strout Leave a Comment

If you’re following my tweet stream, you might know that I’m at the ANA’s Masters of Marketing Conference (more blog posts/interviews coming – you can also follow conversation here). This morning, I had the opportunity to spend a little time with my friend, Tim Armstrong, CEO and Chairman of AOL. During our conversation, we covered topics like content (and why it is so vitally important), the future of advertising and how AOL plans to capitalize on these two areas.

[youtube=http://www.youtube.com/watch?v=4TClMS0TBpA]

NOTE: I apologize for any camera shakiness. It’s my first time using Kodak’s Zi8 hand held. I love it but still getting used it. And I could REALLY use a tripod.

Other interviews coming in the next 24 hours:

  • Barry Judge, CMO of Best Buy
  • Jeffrey Hayzlett, CMO of Kodak
  • Eric Ryan, co-founder of Method

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