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Interesting Posts on Social Marketing

November 20, 2008 By Aaron Strout Leave a Comment

I don’t plan to do this too often but given the fact that I just subscribed to a Google alert for “Social Marketing” (shame on me for not doing this sooner), I couldn’t help but share some of the posts that came up in the results:

A 22-step plan to improve your social marketing
By Steve Lewis 

Social marketing may be relatively new, but a number of organizations have already established themselves as leaders — and there is much you can learn from them, says Peter Kim, a senior partner at Dachis Corporation. …


Wal-Mart Doesn’t Get Social Marketing

Now for all the talk recently of Wal-Mart getting on the Web 2.0, social media band wagon, how far they’ve come, and how well they understand this new brand of marketing, Wal-Mart has just proven they don’t get it, at all. …

Social Media Impacts Ad Agency New Business
By Michael Gass

Social Marketing gives marketers the ability to measure the bottom-line impact of every marketingactivity, to quantify the impact of changes to marketing budgets, and to demonstrate marketing’s impact on revenue. …

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