Citizen Marketer 2.1

Aaron Strout

Hubspot Creates Cool Infographic to Show off New Marketing Grader Tool

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I’ll preface this post with the fact that I like the people over at B2B marketing company Hubspot… A LOT. They have a smart CEO in Brian Halligan and an equally smart CMO in Mike Volpe. Add to that mix, former 140 CEO, Laura Fitton and a slew of other “roll-up-your-sleeve” types and you get a great business that keeps getting better.

To that end, Hubspot announces a significant upgrade to their well-known “Website Grader” tool five years and four million “graded websites” later. From their press release, the new Marketing Grader will:

  • Make suggestions as to what you can do to improve.
  • [Suggest] how to invest marketing resources, the top of your funnel (getting traffic) or the middle of your funnel (converting leads).
  • [Tell you if your blog is] helping you throughout your marketing efforts.
  • [Let you know whether your company is] engaging enough on Twitter and Facebook.
  • [Recommend] the basic steps to support people viewing your site on mobile devices
  • Compare [your marketing] to the marketing of your top competitors.
Not bad, right? Well if that wasn’t enough, Hubspot takes this announcement a step further and put themselves to the test with a cool (and informative) infographic that grades the top five republican presidential candidates on their marketing efforts. I’ve included the infographic below courtesy of the folks at Hubspot. It will be interesting to see if Romney’s marketing prowess will pay off in the long run (as a side note, I saw him in action as governor of Massachusetts and let’s just say that he was less than impressive).
Congrats to the Hubspot team for adding more value to their customers (and prospective customers).

 

 

Social Marketing: This ROI is Too Good to be True

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Yesterday, Powered hosted a webcast titled “Social Marketing: This ROI is Too Good to be True (archive coming shortly). The presentation consisted of 20+ slides focused on:

  • Branded Online Community Measurement – Kathy Warren, Powered
  • Results of the 2008 ROI Benchmark Study for Social Marketing Programs – Bill Harvey, TRA
  • Social Media: Why it Makes Sense and How I Prove it to Myself – Brian Halligan, Hubspot
Social Marketing: This ROI is Too Good to be Truehttp://static.slidesharecdn.com/swf/ssplayer2.swf?doc=q109roiwebinarfinalpresentation-090326112754-phpapp01&stripped_title=this-roi-looks-too-good-to-be-true

View more presentations from astrout.

An archive of this webcast will be available shortly.

Cross-posted on http://blog.powered.com

Hubspot Keeps Delivering the Value

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Last night, I got a direct message from my friend, Mike Volpe, who is the VP of marketing at Boston based company, Hubspot. In his DM, Mike was letting me know that Hubspot would be releasing an informative report this morning on the “State of Twitter.” If you use Twitter as an individual or a business, I would highly recommend that you check out this report as it is chock full of valuable and informative statistics.
With that said, I’m actually not going to write abou the report. ReadWriteWeb and Techcrunch along with many others have already covered that angle (some before Hubspot was ready). Instead, I want to talk about what Hubspot does well. The have learned the incredibly important lesson of “give before you get.” Just take a look at their site which includes freebies like:
With that said, I have to admit that I was a little skeptical of Hubspot CEO, Brian Halligan, when I first met him several months ago. We were on a MITX panel together along with Chris Brogan and Chris Penn. During the panel, I could tell immediately that Brian was smart and that he got it but I wondered if he might be too far over on the dark side of “using” social media for business. Based on subsequent conversations with Brian and Mike along with watching how Hubspot behaves in the social media “sandbox,” I not only discovered that I was wrong about my initial assessment but also that Brian, Mike and team were in fact REALLY good at tying business goals together with social media outcomes.
I was reminded of my admiration for Hubspot the other day during a webinar I did with Ann Handley of Marketing Profs and Jeremiah Owyang of Forrester. One of the slides in Ann’s portion of the presentation — focused on creating great content — mentioned Hubspot (see below). Between that mention and Mike’s DM last night, I felt compelled to give Hubspot a Stroutmeister “shout out” (that’s a reference to my blog vs. me talking about myself in the 3rd person btw).
To that end, what other companies are doing a great job creating content and sharing it freely with their consituents? I’m always looking for companies to write about, interview or invite to join me on panels etc. If you know of anyone, DM me or leave a comment in the space below.

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