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Aaron Strout

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Quick-n-dirty Podcast Recap (Yup, I Drew the Short Straw Again)

September 21, 2009 By Aaron Strout Leave a Comment


Somehow I managed to draw the short straw again this week…  So it’s my turn to do the recap of the Quick-n-Dirty podcast show again this week. Fortunately, I think this was one of our best yet — top three at least — so I really don’t mind taking the time to be the scribe for show number fifteen.

Before I dive in, I have two housekeeping items that I’d like to cover:

  1. We are giving away another free pass to the upcoming Inbound Marketing Summit so be sure you call into this week’s show. The number is (347) 308-8632.
  2. There is a survey on the effectiveness of hashtags that my co-host, Jennifer Leggio, and friend, Deb Robison, have put into the field that needs more respondents. Please vote if you get a second.
With that said, onto the recap!

  • Featured Social Network: Threadsy. Well, this one’s still in private beta so unfortunately you won’t be able to see much of Threadsy first hand. But you can read more about it over hear at TechCrunch. Jennifer saw their demo via streaming video from the recent TechCrunch50 event and was impressed enough to want to cover it. In a nutshell, they “take all of your online communication and shove them into a single service.” Note that I have already requested an invite!
  • Special Guest: Michael “Britopian” Brito. Yup, he’s the guy that focuses on social over at this little chip manufacturing company in Silicon Valley called Intel. Oh wait, you’ve heard of it? Yeah, I thought you might have. Anyway, during the show Michael dropped some serious knowledge on how he/Intel look at engaging their customers through social. In fact, Michael was kind enough to share a pretty cool example of his efforts here.
  • Featured Tweeter: Chris Penn. Just read his Twitter bio… Financial aid expert, Edvisors.com CMO, PodCamp co-founder, MarketingOverCoffee.com co-host, speaker, author, USF marketing professor, actual ninja, unholy DK.” How can you not like this guy? Seriously though, he creates some serious value both in person, on his podcasts and in his Twitter stream. Follow him. NOW!
  • Point / Counterpoint: I liked this one because Jennifer and I actually kind of disagreed on this one. She whined about argued the fact that with so much noise out their in the blogosphere, it was hard for new and/or quality voices to get a say. My counterpoint was that if content isn’t good, people eventually vote with their feet (she used Mashable as an example of an organization that may have lost their way). I also chimed in that people who have good content need to be better advocates for themselves. If a tree falls in the woods, nobody hears it if nobody knows the tree existed.
Onto next week’s show. Our featured guest will be the lovely, Laura Fitton. You know her as Pistachio. I know her as one of my teammates on Team Shuckri. You will soon know her as the CEO and co-founder of exciting new startup, oneforty. And as I mentioned before, we’ll be giving away another free Inbound Marketing Summit pass so you can’t afford to miss it! Just ask last week’s winner, Bill Johnston (he’s a good guy so Jennifer and I were both psyched that he won).

To listen to the show, you can either click play on the BlogTalkRadio icon on my blog or head on over to BlogTalkRadio (we’re also on iTunes).

Experts in the Industry: Josh Hilliker (56 of 45)

March 23, 2009 By Aaron Strout 1 Comment

Today’s special guest is one of my very first podcast victims at Office 2.0 in 2007. I mention that because I’ve been a big fan of Josh Hilliker, community manager in the digital enterprise group at Intel Corporation, ever since then. Not only is he a cool guy but he’s always been willing to help me out on webinars, etc. He’s also fun to watch on a panel so check him out if you get a chance.

Given the awesomeness of Josh’s answers, I’m going to cut right to the chase in this interview:
In one sentence, please describe what you do and why you’re good at it.
I am an Architect for Intel and a Community Manager in the digital enterprise group @ intel corporation. Why am I good at it? I utilize my infectious passion, team building & results focus to make the impossible possible. Sometimes this comes at the risk of not sleeping, missing the gym and working more hours than I care to discuss, however the journey is the best part.. motor on!!

How did you get into the world of online community, social media or social marketing?

Well, seriously I was out in Penang, Malaysia in 2002, while I was in Manufacturing @ Intel and realized that I wanted to capture my memories, people I met with & more importantly key findings of my journey through the Assembly Test Plants. I kept a journal, updated my blog almost daily and in the end it made for the best trip report I had ever taken as the data was real time and I wrote what I heard, felt & discovered. Upon returning to the states I started to see the trend emerging and at that point I realized that I wanted to blog more, participate heavier and join the online world in a new way. At this same point in my career I had a desire to publish more for our internal portal, however the opportunities were low, scrutiny high and beyond that the voting of what employees wanted was not in place. So… with blogging you put that model on it’s ear, you start to see what employees really want, what is important and specifically you can megaphone your message via your blog vs. waiting for an editorial calendar to see a story hit the internal wire.
Now let’s fast forward a few years and now my division was faced with a true biz2biz challenge of how to embrace IT enthusiast, HW vendors, SW vendors and Intel together on a single platform to share, learn and network with fellow fans of the silicon. Welcome to my current job, this challenge over the last 2 years has become a rich, booming, exciting and very passionate group of folks. What do I enjoy the most out of this position that keeps my attention, focus & passion? Well, it’s about bring all the things I love to do in a single job: Experimenting, Learning, Sharing, talking to new people, understanding our end users and most importantly creating something that has purpose beyond just talking hardware.

If you had $10 million to invest in one company and one company only based on their use of “social,” which company would it be and why?

Rough question, not sure I can do this one justice. I’ve seen a few new companies come onto the scene that are proving their worth in their social roadmap & execution. My journey has shown me that business intelligence and analytics are the key to longevity in any technology business that provides SW or HW. Therefore if I were to invest any it would be in that sector.

Which business leader, politician or public figure do you most respect?

When I started at Intel in 1995 I was able to join a business update meeting in café when this executive talked to the entire site. I wasn’t sure who he was, however I was pretty clear that the entire site shut down to hear him talk. He took questions from the audience and I was stunned by how he handled this room of thousands, he was eloquent, he was crisp, he was passionate and at that moment I told myself he’s the business leader that I would like to best model. His Name is Dr. Andrew S. Grove.
Why do I respect Dr. Grove? Read his book, Only the Paranoid Survive, and you’ll see that he was one of the finest leaders that believed in Data being king, speaking with data and challenging leadership when data was present. I often find myself returning to his key quotes as reference points, guiding lights to help teams get through log jams and road blocks. I inspire to be as great as he has been for the world in my career & life.

Would you join a toothpaste community? Why?

Not sure, it depends if my wife (former Registered Dental Assistant) said I should to learn more. If my wife sent it to me via facebook I’d probably join to learn what they could do for me beyond my normal product that I use today.

Freeform – here’s where you can riff on anyone or anything – good or bad. Or just share a pearl of wisdom.
I was told this quote awhile back and I think it really embodies where we are as a society, culture & how social media is making your location less relevant. “You are always productive, no matter what your GPS coordinates “ – Frank Engelman

Josh can be found on Twitter at @JoshProStar

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