Earlier this week, I had the pleasure of moderating a panel on location-based services during Texas State University’s Mass Communication Week. I was lucky enought o be joined on the panel with the likes of Simon Salt, CEO of Incslingers and author of upcoming book, Geolocation Marketing, Jonathan Carroll, community manager at Gowalla and Tony Alvarado of OneTaco. We covered a range of topics including:

• Why one might use location-based services (LBS) as an individual
• Use cases of LBS for small businesses AND big businesses
• A case study from Tony about One Taco’s partnership with Gowalla during SXSW 2010
• Benefits of using LBS
• Risks (including privacy) and much much more…