Quick-n-dirty Podcast Recap 22: It’s Been a While

It’s only been four weeks but it seemed like forever since my co-host, Jennifer Leggio, and I teamed up for our weekly Quick-n-Dirty podcast show. After two guest hosts (Cathy Brooks and Greg Matthews) and a week off, Jennifer and I were ready to get back into the saddle and I think for the most part, we succeeded.

Having guest, Jeremy Pepper, on the show didn’t hurt. Jeremy is not only smart and insightful (sometimes inciteful) but not afraid to “call ‘em like he sees ‘em.” Both Jennifer and I appreciate this in a person, especially when they came from a background of “Big PR.” During the show, we had a chance to ask Jeremy what the “new” PR looks like which lead us down a path of the “do’s” and “don’t’s” of relationship building. We also did a lot of laughing (apologies to the audience for that).

Beyond that, we covered off on social video hosting site, blip.tv (no relation to blip.fm). Jennifer hadn’t used it before so she didn’t have much to say (even if she did – her verbose co-host probably woulnd’t have let her) but I liked it. Bottom line, when you have a video that’s over 10 minutes long, this is a great alternative to Youtube.

We gave props to writer, podcaster and entrepreneur, Jeff Cutler. If you don’t know him, check out some of his work here, here and here. I have to say, many of our “featured Twitterers of the week” are usually happy to be featured but Jeff’s Twitter response once he found out he was the guy was hilarious…

@AaronStrout: How? Why? #notworthy #blushing #thanktheacademy #ifnotforthehardworkofothersIwouldn’tbehere

Jeff, we’re glad to have made your day!

We wrapped up with our signature point / counterpoint focusing on the increasingly important topic of “is everyone on your social network a friend?” In this case, Jennifer summed it up by saying, “you’re just nicer than I am Aaron.” Her point was, I am friendly with (and follow back) a lot more people than she does. This was true but I also pointed out that at least the people that she did “connect” with knew that they were really in Jennifer’s “friend” bucket. Bottom line for me, I’ve seen that the serendipity of connecting with tons of people has outweighed the cost of managing those same relationships. But of course I totally respect Jennifer’s position. See, we just agreed again. Damnit!

If you missed the show, you can check it out here. You can also read re-caps of the show on Jennifer’s blog and here on Stroutmeister.com. Be sure to tune in next week!

Quick-n-dirty Podcast Recap 20: With Guest Host, Cathy Brooks

Last Thursday I had the opportunity to try out a guest host on the Quick-n-Dirty podcast show. My usual partner-in-crime, Jennifer Leggio, was originally supposed to be on a plane during our normal Thursday time slot although her plans changed and she ultimately ended up sticking around. This led to some funny podcast-a-trois when we invited Jen to call into the show during the last 10 minutes.

In Jen’s place, Iwas lucky to have the talented and socially adept, Cathy Brooks, as my guest host and fortunately, she did not disappoint. Cathy and I had met a few times before in real life (SXSW and Jeff Pulver’s 140 Character Conference in NYC) so I had a pretty good sense of her style. To that end, Cathy’s wit and charm helped as we stuck to the shows regular format — and in this case, brought on TWO guests versus our normal one.

We kicked off the show with our usual “featured social network.” In this case, it was social travel site, Tripit, a site that I am a big fan of. As a side note, the folks from Tripit were doing a good job “listening” and reached out to me after the fact to ask if I might be interested in interviewing their co-founders. Suffice to say, you’ll be hearing more from the folks at Tripit in the not-to-distant-future.

Our special guestS (yes, two of them) were none other than Gradon Tripp and Meg Fowler, founders of Social Media for Social Change, a great organization that applies the best of the world of social to the non-profit world. Gradon and Meg not only talked about how their organization had raised a decent amount of cash for good causes but how they were also helping other non-profit organizations harness the power of social. If you haven’t checked out one of their events, keep an eye out for their next event in Miami Florida called @sm4scmiami.

The featured “Twitterer” of the week was Allstate’s Ben Foster. As I was talking about the reasons I liked Ben’s Twitter style — great mix of human and business — he chimed in on Twitter with this hilarious quote:

@aaronstrout Sweet! But now I feel pressure to have smart tweets and not things like Wolf Blitzer T-Shirts and Zombie Wedding Cakes :-)

And finally, we wrapped up with our traditional point / counterpoint… this time with a focus on social advertising. Of course Cathy and I couldn’t resist bringing Jennifer in for this portion of the show so we had a fast and furious three way dialogue about whether companies should or shouldn’t be advertising on places like Facebook. If you want to find out who chose which side, I guess you’ll just have to listen into the last 10 minutes of the show.

Check out other recaps of the Quick-n-Dirty podcast show either here on Stroutmeister.com or on Jen’s ZDNet blog. We hope you’ll listen in live next week!

Quick-n-dirty Podcast Recap 19: Live from BlogWorld Expo

Wow! What an amazing last few days it’s been at Blog World Expo. It was tough to have to leave before the festivities were over but I enjoyed a whirlwind of great panels, content and podcasts while I was here in Vegas at one of the top 2-3 most important social conferences in the country.

As you can guess, one of the podcasts I got to do was with my pal and co-host of the Quick-n-Dirty show, Jennifer Leggio. The beauty of this episode was that Jennifer and I got to do the show live from the expo floor of Blog World. Even better, we were able to grab PR/social studs, Doug Haslam* of SHIFT and Steve Rubel, of Edelman and Micropersuasion blog fame.

*note: do I need to disclose that Doug works for my company, Powered Inc. in a PR capacity — after all, we’re paying him vs. the other way around? No? Good, I didn’t think so. Just checkin’.

Rather than doing our regular format of:

  1. Social network
  2. Guest/case study
  3. Featured twitterer of the week
  4. Point/counterpoint
we went freestyle and discussed Jen’s and my panels at the show. Highlights included:
  • A recap of the fact that we both agreed that her “sponsored content” panel could have been a seminal discussion but instead just ended up being really good (not a bad thing). Part of the problem was that Jeremiah Owyang, formerly of Forrester and now at Altimeter Group worked hard to *protect* the panelists. While this was likely the right thing to do, it did prevent some of the sparks from flying that the crowd really wanted to see. For what it’s worth, Jeremiah and I discussed this over drinks the night before so don’t think I’m talkin’ behind his back. ;)
  • Jen’s review of her featured morning session about not letting the bad guys “Jack your brand.” This connected more with Jen’s security roots (day job) vs. her ZDNet blog (spare time) focused on social business. I suspect that Jen will do a recap on her blog but what I really liked was that she allowed audience members to come up and co-present with her reinforcing her “social” side.
  • We also did a quick review of my morning panel on “Gaming Twitter” and why it’s not a good idea. To get details, head over to hashtag #twitgame as several of us in the room (myself included) live tweeted this event and caught a majority of the salient points on Twitter. For what it’s worth, I was blown away but the smarts of fellow co-panelists Reem Abeidoh, Lucretia Pruitt, Micah Baldwin and Jesse Stay.
As I mentioned earlier, we did stray from our normal show format. However, we were able to bring some fresh insight to the podcast via our special guests. The fun part was that due to our limit of two headsets, Jen interviewed Doug Haslam and I interviewed Steve Rubel. I strongly encourage you to listen to this part of the show [about 20-25 minutes in] but here is the gist of what we discussed:
  • Jennifer and Doug talked about the fact that PR wasn’t dead but *evolved*. PR firms that weren’t doing it right risked becoming irrelevant. As a client of SHIFT’s (there goes that disclosure again), I can tell you that he and his team definitely get it. There was one other topic that they covered but because I couldn’t hear them real-time, I’ll need to go back and listen to [FILL IN THE BLANK].
  • Steve and I rehashed his panel yesterday on life streaming [recap on my blog here]. In particular, I asked Steve how easy it was (knowing the answer was, “not very) to take clients form “you should be doing social” to focusing on his three pillars of “create spoke and hub content/destinations, become ubiquitous/ searchable and be sure to diversify.” We also touched on whether or not it was a good idea to turn off comments on Youtube.
All in all, Jen and I were probably a little less scripted and buttoned up than usual but it was a hell of a lot of fun. To that end, a great big hat tip to Deb Robison for being the sole active chat room attendee. She rocks!
For past recaps of the show, you can always bounce back and forth between Jen’s and my blogs. And of course, you can always catch an archived version of the show here or over on iTunes.

Sponsored Content: Right or Wrong

Great panel at BlogWorld Expo focused on the controversial topic of sponsored content. Jim Turner, Jason Falls and Rick Calvert nailed the participants for this one (although it would have been nice to have either Chris Brogan or one of Wal-mart’s Eleven Mom’s on the panel). Either way, here they are:

Jeremiah frames the conversation by asking the audience who was pro and con sponsored content. The audience asked for clarification and following that, Jeremiah gave eight examples of sponsored content. After he read these, he re-asked the question and a lot more people were in favor of sponsored content than first go around.

[breaking news via Howard Greenstein: IAB has asked FTC to rescind their ruling due to unfair treatment of online and offline. Here is AdWeek's take.]

Effective as of 12/1/09, here is the high-level overview of the FTC’s ruling:

  • the new FTC’s recent ruling is actually a clarification of a law that has been on the books since 1980 but have recently been reinterpreted by the FTC to cover bloggers. Some of the clarifications included in the recent ruling touch on:
    • According to the FTC, an endorsement is defined as “any advertising message that consumers are likely to believe reflect the experiences other than the sponsor.”
    • Whether the speaker was compensated (including goods)
    • Was it given to you for free
    • Terms of any agreement
    • Length of relationship
    • Value
  • FTC is holding equally liable the sponsor and the endorser if it is believed that false advertising/influence is applicable
  • The FTC is comfortable with sponsored content if proper disclosures are put in place.
Jennifer Leggio:
  • Wants to clarify that her stance is that she doesn’t believe that while she’s against sponsored content, she does see some opportunities where it might be tasteful/appropriate. It can run the risk of damaging a blogger or brands reputation.

Wendy Piersall:

  • She agrees with Jennifer but thinks that there are a lot of opportunities where sponsored conversations are appropriate. However, she agrees that it once one “plays the game,” one has to be careful about how future non-sponsored messages are interpreted.
Ted Murphy:
  • Given the fact that his company, Izea, focuses their business model on sponsored content, it’s not hard to guess where his alliances lie. However, Ted did add that he believes that all bloggers should add disclosure to their blogs in a clear, concise fashion.
There was way more to this than what I’ve covered here but this should give you a flavor of the conversation. For more details, there was actually a separate hashtag — #sponblog — that Jeremiah ran for this session. All in all, a very interesting topic.