Quick’n’Dirty Social Media Podcast Launches Today

qnd_logoThe Quick’n’Dirty Social Media Podcast kicks off today at 3 p.m. PT / 6 p.m. ET. As I wrote a couple weeks ago, this project is a joint one withAaron Strout, and it came about after a dinner debate in San Francisco. We’ll be doing all kinds of fun stuff — point / counterpoint, case studies, highlighting lesser known social networks, spotlighting cool members of the social media community, and we’ll even have regular guests. Our first show is going to be a little less formal since we want a chance to play with the format and get some feedback, so we won’t have a guest this week. But we will have other fun stuff.

Speaking of fun stuff, we’d also hosted a two-week long logo design contest. Well, you see the logo above. We love it! Big thanks to Kenneth Lim who designed the winning logo. He went above and beyond and gave us several options, and the design was so clean and fun that we had to go with it. Kenneth has won the following:

I am sure we will do other giveaways and prize incentives in the future, so be sure to listen to the podcast. The BlogTalkRadio link is here. Will you join us?

Cross-posted from http://mediaphyter.com

Quick ‘n’ Dirty Podcast: Logo Design Contest

The other day, I posted about the fact that my friend, Jennifer Leggio, and I are planning on doing a weekly podcast. Being more organized and forward thinking than me, she realized that we probably needed a logo. To that end, she’s put the rules up on her blog. The important stuff that you need to know if you want to enter is below…

[W]e’ve pulled together some fantastic sponsors who have contributed to a prize package for the best Quick’n’Dirty podcast logo:
  • Seagate: Free Agent Go portable hard drive
  • Intel: A coveted Ajay Bhatt t-shirt
  • Scate Ignite: Copy of Scate Ignite 4 multi-media presentation and e-learning software
  • EuSecWest: Conference ticket -OR- MIMO UM710 mini monitor
Want to win all of those prizes? Simply enter the contest. Some guidelines:
  1. Aaron and I know the name is edgy but this is still a family friendly podcast. He has a wife and kids and I have… well… he has a wife and kids!
  2. Our tagline is “Because social media doesn’t have to be complicated.”
  3. Our format includes some head to head point / counterpoint, a weekly challenge to listeners, digging into unknown social networks, and highlighting up and coming social media rockstars
  4. We’re fun but we’re serious about what we do. So fun but professional would be a good tone.

Submissions should be uploaded to Flickr or a comparable site and the link (not the attachment) should be emailed to mediaphyter gmail com.

Deadline: Friday, May 29. We want to have this up and on our BlogTalkRadio page before we kick off on June 4.

Let’s see what ya got!

New Podcast Show with Jennifer Leggio aka Mediaphyter

What do you get when you combine a year plus Twitter relationship, numerous collaborative efforts including a social media charity auction, guest blog posts and losts of link love with a dinner argument over the merit of celebrities joining Twitter? A weekly podcast show with a good friend and kindred spirit, that’s what. Yup, in a couple of weeks (shooting for June 4), Jennifer Leggio aka @Mediaphyter and I are kicking off a weekly podcast show.

The working title of our show is, “Quick ‘n Dirty Social Media.” Here’s the tenative format we’ve discussed:
  • Case study (alternate B2B/B2C)
  • Featured guest
  • Opposing viewpoints based on the week’s hot post/topic
  • Review of a social network du jour (think FourSquare, Plurk, Tripit)
  • Discuss a new exec that is blogging or twittering
  • Challenge
Because we’ll be kicking our podcast off in three Thursdays (6:00 PM ET/3:00 PM PT), we still have time for your feedback. Are we missing something important? Are we trying to cover too much? You can either weigh in here or on the show itself (yup, we’ll be broadcasting live). I don’t know about you but I’m excited!
URL for the BlogTalkRadio page is coming SOON.

Experts in the Industry: Jennifer Leggio (40 of 45)

It’s funny how things work. Today I have the good fortune of putting up two of my favorite women in social media — both of whom I feel like I know well and have spoken to on the phone but neither of which I’ve met in person (that will change in the next week at SXSW). The first of which is this morning’s featured artist also known as Mediaphyter. You may know her as Jennifer Leggio, director at Fortinet by day and blogger extraordinaire at ZDNet all other times (Meg Fowler, who will get her due later this afternoon, is the second of these two smart women).

In addition to letting me guest post in her most excellent Feeds blog on ZDNet — a move that ended up causing a bit of controversy with some poor schmuck who thought he’d tell her what she could and couldn’t write — Jennifer was also kind enough to ask me to take part in her social media charity auction last fall along with rock stars, Chris Brogan, Joe Jaffe, Greg Verdino and GeoffLivingston. Jennifer and I have also taken turns dedicating milestone tweets to one another (not sure how that got started but it’s a fun thing to do).
I could go and on but I can see you all thinking to yourselves, “enough already Strout.” So onto Jennifer’s answers to the five questions from the Experts in the Industry interview series:

In one sentence, please describe what you do and why you’re good at it.
I’m like the character Tom Smykowski in the movie “Office Space” — “I have people skills! I am good at dealing with people!” Though, unlike Tom, I don’t spend my time separating engineers from customers; I try to bring them together. Whether the topic is social media or security or even hockey, I try to facilitate fun and valuable conversations.

How did you get into the world of online community, social media or social marketing?
My first real dive into online community management was helping to run a message
board for Powerslave.com, an underground metal Web zine and community I used to
co-own and -operate. I’ve learned that metal fans and business users aren’t very
different. They are all purists to some degree, they come with their own set of
loyalties, but whether they are aware of it or not they all join a community to learn
something new. The challenge is finding the groove, so to speak, that inspires them
at the core.

If you had $10 million to invest in one company and one company only based on their use of “social,” which company would it be and why?
BreakingPoint Systems. This is not a consumer company or a Web marketing
company or an enterprise IT goliath that already has a bird in the hand. This is a
network equipment testing company that has found a way to make social media work
to grow its business and engage with communities and strengthen its brand in the
networking and security industries. It also doesn’t hurt that some of those industries’
top innovators work at BreakingPoint and are active on social networks. Considering
there still isn’t an established formula for social media + enterprise IT, BreakingPoint
does a phenomenal job.

Which business leader, politician or public figure do you most respect?
A.J. Liebling, though he was laid to rest long before I was ever born. It was after
stumbling across Liebling’s “The Wayward Pressman” and “The Press” in a used
bookstore when I was in high school, and my subsequent reading of these books, that
inspired me to want to write for the greater good. Unfortunately that didn’t stick, mainly due to the state of the newspaper industry when I was in it (1993-2000), but I still see him as a hero to journalists who bleed black and white. I also think he, unbeknownst to him, was decades ahead of his time when he said, “”People everywhere confuse what they read in newspapers with news.” Swap out “newspapers” for “blogs” and suddenly Liebling is relevant today. That I like.

Would you join a toothpaste community? Why?
At this point, no. However I did recently become a fan of my laundry detergent on
Facebook. This does not mean I value clean clothes over good oral hygiene, either.

Freeform – here’s where you can riff on anyone or anything – good or bad. Or just share a pearl of wisdom.
Social media consultants, why ya gotta front? Please stop telling enterprise
technology companies that they *must* join Twitter or Facebook if they want to reach the CTOs of Fortune 500 companies. Business decisions cannot be driven by “all the cool kids are doing it” ideas. Yes, some enterprise IT companies might benefit from such a presence, but for others it is an absolute waste of time. Your taking a one-size-fits-all approach is further confusing these companies and is wasting their money. If you don’t understand the enterprise, there are plenty of consumer-focused companies you can help. These types of actions hurt your credibility and the credibility of social media as a whole. Social media is still a “nice to have” in these arenas. It’s OK to admit it.