Earlier this morning, my Twitter friend, Michael Calienes who is also the co-founder of The Conversation Factory, tweeted out a clip he did on video social network, 12 Seconds. You can watch for yourself but for those of you that prefer the written word, Michael’s question was “What if over the next couple of weeks you un-followed everyone who’s never engaged with you on Twitter?”
What I liked most about this quick video was that it got me thinking about engagement vs. serendipity, two things that are possible more now than ever via social media. The first concept, engagement, is obviously something that is high on any marketer’s priority list. The second, serendipity, is something that we love when it comes our way but rarely do we feel like we have much control over the phenomenon. To me, that is really the beauty of Twitter because it allows both to happen simultaneously.