A few pearls of wisdom from Tara Hunt, marketing lead at Intuit aka @MissRogue’s keynote at the Community 2.0 Conference. Her focus is on “The Whuffie Factor.”

1. Do good by doing well (quote from Craig Newmark) – also embraced by Stonyfield Farms
2. Think customer-centrically. No brainer but one that we forget a lot. Remember to take your corporate hat off and think like a customer.
3. Help others go further. Give tools to democratize:
   – Blogger – journalism
   – Flickr – amateur photography
   – Youtube – budding actors
4. Spread love. Help people be better people. Mission cards are a good example – they say things like, “give someone a book” or “send drinks to a couple in love.”
5. Value something bigger. Don’t forget to spend time focused on/thinking about public education, the environment, public transportation.